Social media can be an incredible tool for your business if you add it to your business marketing plan. And Social media marketing provides a direct way to reach the audience and build a good network so this network can make a big impact on your chances of being successful.
But most of the time people can’t understand the basic objective or use of each platform. Every social media has a different purpose, different target, and different algorithms.
To target your audience you need to understand what your goals are and what your audience wants to see. And to do all this stuff you need to prepare a social media marketing strategy as per the social media platforms. Without a strategy, it’ll be hard to achieve results on social media. Social media is an essential ingredient to aware the audience about your brand.
Three incredibly crucial platforms among the many out there are of course Facebook, Linkedin, and Twitter.
Here are some primary differences between social media platforms and what you need to know as far as building your marketing strategy:
Know the purpose of each platform
Facebook allows businesses to do promotions directly, connect with customers and reach the audience. Through Facebook pages, they can make a presence of their brands and post content such as any news, new launch, offer deals, introduce products and manage customer service relationships. But you can’t do more promotion because people don’t like to see promotional content again and again after some time they will start to ignore you.
On the other hand, Linkedin is a platform where you can make relationships between two individuals and two businesses/organizations. Linkedin allows you to make people or your network understand about your work/job, your business, your growth, and achievement in your working sectors.
On Twitter is not a platform where you can sell something or do self-promotion if you try to do this thing it will quickly label you as spammers and abusers. On twitter, you can get a lot of traffic where you can identify what’s on the mind of your target market, their needs through their reactions. On Twitter, people are more interested to do conversation through comments as well as watch other users’ conversations.
Understand what people are searching for on each platform
Each platform has a different searching power and the audience has a different searching purpose. To attach or connect with your audience you need to post content that people are craving to consume. On Twitter, people find out the content and they search by using multiple keywords and they engage with tweets. Also on Linkedin people search for content but most of the audience search to whom they want to connect because it is a platform where you can make a good business network. On Facebook people are looking for some personal content, what their friends are sharing. You will get the search result on the basis of your Facebook activity.
How to do content marketing on different social media
On Facebook, a variety of post content always works so effectively such as blog posts, Press releases, photos, and videos. Don’t post too frequently, If you post back to back too much content per day then your audience gets annoyed with your page/profile.
To boost up the engagement rate on LinkedIn, You always need to create informational content so don’t always try to sell your product/service. The Linkedin audience is different from Facebook and Twitter. On Linkedin people want to read some fresh and unique content they don’t want to see the boring content so try to add some graphics in your post content.
Twitter is a platform where people share their thoughts without any filter. Twitter is all about sharing informational links, Reuse photos and graphics from other channels, talking about new things and sharing individual’s thoughts, sharing Youtube video links and most effective content from other social media channels.
Video marketing and its effect on social media channels
Video is one of the best performing content types on social media channels because engaging visual format is helpful to hold more audience attention and better communicate brand messaging.
Video is Twitter’s fastest-growing advertising option so if you are going to publish a video on twitter look at the stats:
There are around 1.2 billion video views on Twitter per day — 2x growth in the last 12 months. Tweets with video currently see 10x more engagement than those without.
Here are some video ideas for twitter — Give a quick tour of your offices or retail shop, Product launch or unpacking, Backstage at a company event, Short interviews at live events, Teasers for content on your blog, live broadcasts, longer videos, Quick how-to tips, Private messages to customers, clients and prospects, Respond to tweets and Q&A sessions.
Video marketing on Facebook is a better way to get more traffic and engagement. Facebook has turned its attention from still photos to video. Some video ideas for Facebook: Training, Interviews, Panel discussion, Events, Fundraisers, A day in the life, Reviews, Ask Me Anything, Virtual conference, Live event breakout sessions.
On LinkedIn, you can update a good quality video so basically the video content is divided into four main categories such as culture, products and services, news, and events. Now the question is how you can transform your idea into video content?
So here are some good examples — Share company news and updates, Announce the launch of a new product or service, Preview an upcoming event, Provide insider coverage of an industry event, Let your customers know what you stand for, and Highlight the good you’re doing.
If you are building your marketing strategy the first of all understand the difference between all social media platforms and the active audience and their behavior according to each platform.