No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio, and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is changing!
Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment. Bottom line, the competition is getting fierce in many ways.
Unfortunately, even many savvy marketers have been burned by agencies and consultants pushing one singular platform or technology. This can cause an over-focus on a platform that may not even support your business and marketing goals. Even worse, is that it may not even be where your audience is hanging out online.
Marketers are challenged with keeping communities engaged to ensure they are servicing their customers when, where and how they want to communicate.
Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.
Years ago businesses had more control over how they communicated with their prospects and customers. They could choose direct mail, email, phone or a one to many such as television and radio.
Today times are changing. Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. For example, when Facebook launches a new Messenger feature, a brand’s clients are wanting to communicate with them using the new feature before the brand hardly knows what the feature is.
This leaves us with the question… how do you keep up? How do you achieve real results online? The answer is that you must plan your work and work your plan.
Failing to plan your integrated social media and digital marketing strategy is planning to fail!
Social media cannot live in a silo. It’s not a band-aid for a business with problems. It needs to be integrated with other digital and marketing programs. Most importantly it needs to be based on and aligned to business goals where it can make the greatest impact.
Did you know it takes 6–7 brand touches for someone to remember your brand?
Customer experience is everything. Every brand touch matters. Creating a memorable, seamless and delightful experience for your audience, customers and online communities across every social network and digital platform you own is not easy. However, it’s definitely worth the investment and is one of the top ways you can stand out from the crowd and be sure that it is your brand and your business that your dream customers remember.
If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success. There is no way around it. If you want to succeed in business today you need to plan your work and work your plan.