Best Time to Post on Instagram for Maximum Impact

Every respectable social media agency in Flori­da knows that post­ing times on social media great­ly dif­fer from busi­ness to busi­ness, brand to brand, indus­try to indus­try, and social chan­nel to social chan­nel. Still, if you are curi­ous about when to post on Insta­gram and to get a bet­ter under­stand­ing of max­i­miz­ing the poten­tial of the chan­nel, you’ve come to the right place.

We here at Rosy Strate­gies under­stand that you want to engage with your fol­low­ers on Insta­gram and want to know the best times to post on IG. In this arti­cle, we’ll help you find out just that.

Instagram, the Engagement Powerhouse

Insta­gram was and has been a com­mand­ing pres­ence in the social media land­scape as it’s a pow­er­house for cre­ative ideas, engage­ment, and improv­ing reach with smart and intu­itive strategies. 

Still, when to post on Insta­gram to get the most out of your con­tent? Experts would sim­ply say that you need to post or go live when your audi­ences are active. It’s pret­ty appar­ent, blunt, and bland. 

We think that you deserve a more spe­cif­ic answer, right?

The Best Time to Post on IG

So, what’s the best time to post on Insta­gram? The short answer is from 6 a.m. to 11 a.m. PST. Still, this is what the sta­tis­tics say. In real­i­ty, the ques­tion of “when to post on Insta­gram” will be dif­fer­ent for every­body, just as we’ve talked about above. 

That said, every busi­ness should exper­i­ment a bit to find out the best times and days to post on Insta­gram for them. To be hon­est, this can be a lit­tle tricky, so we’ll share with you some of our knowl­edge so you can start con­duct­ing your own exper­i­ments on the subject. 

Best Times to Post on Instagram: Why Does It Matter?

To put it sim­ply, find­ing out your best post­ing times will help you to pique inter­est in your con­tent, gain new fol­low­ers, and point them to your products/services; even­tu­al­ly, this will help them call you or pur­chase from you. 

Know­ing the best post­ing time will also enable you to expand your reach. When peo­ple have engaged with con­tent sim­i­lar to yours, your lat­est con­tent will appear on the top of their feeds when post­ed at the right time. That said, your recent posts will also have a high­er chance of appear­ing, and your chan­nel and con­tent, in gen­er­al, will also have a high­er chance of show­ing in peo­ple’s feeds who have inter­act­ed with sim­i­lar con­tent and busi­ness­es lately. 

Use Analytic Data

There are sev­er­al sources where you can access cru­cial engage­ment data. For starters, the ded­i­cat­ed IG mobile app may help you find your users’ most pre­ferred post­ing times, loca­tions, and oth­er data, which can help you deter­mine the best times to post on IG. 

On that note, you may also access Insta­gram Cre­ator Stu­dio, where you can actu­al­ly see when your fol­low­ers are on the platform. 

Inspect Your Feed

If you are look­ing for the best time to post on Insta­gram, you can take a more method­i­cal approach and scroll through your own feed. Exam­ine your posts and see which ones got the most engage­ment: com­ments, shares, likes, and more. 

If you see a pat­tern regard­ing day and time, chances are you’ve man­aged to find your best post­ing time right there.

On that note, you can also go a step fur­ther: inspect the type of con­tent you’ve post­ed. Was it just a sim­ple pic­ture? A reel? A live ses­sion with behind-the-scenes mate­r­i­al? Know­ing the type of con­tent your audi­ences res­onate with may also help you max­i­mize your potential. 

Experiment With Posting

As stat­ed already, the best time to post on IG will be dif­fer­ent for every busi­ness. That’s why it’s essen­tial to test and exper­i­ment con­stant­ly. So far, your ana­lyt­ics might have giv­en you a good idea about when your fol­low­ers are online, so now it’s up to you to check out dif­fer­ent post­ing times to iden­ti­fy the best — not just the best days to post on Insta­gram but the best hours. 

That said, choose a spe­cif­ic peri­od when you know that most of your fol­low­ers are on the plat­form and start post­ing at dif­fer­ent times with­in that time­frame for at least a week or two. Make sure to track both pos­i­tive and neg­a­tive dif­fer­ences in your engage­ment rates. 

Going with the 6 a.m. to 11 a.m. frame we’ve estab­lished ear­li­er, you can start with post­ing at a dif­fer­ent hour every day or every oth­er day. Then, take a look at your feed and take note of any sig­nif­i­cant dif­fer­ences in your engage­ment rates.

Bet­ter yet, you can stick to one sched­ule for a week and then move every­thing for an hour lat­er next week. Be patient and thorough. 

Experiment With Different Schedules

Chances are, you already have week­ly or month­ly con­tent cal­en­dars ready, maybe even already sched­uled, ready to go live while you are focus­ing on your busi­ness or com­ing up with new con­tent ideas for your channels. 

Con­sid­er mix­ing things up a bit. Maybe your post is over­pop­u­lat­ing your fol­low­ers’ feeds, and they’ve grown tired of see­ing only you. While this may sound hard, qual­i­ty, in most cas­es, will be bet­ter than quan­ti­ty. That said, if you are post­ing twice or three times a day, start with resched­ul­ing your posts and let­ting one go live each day. As men­tioned above, you should exper­i­ment and test dif­fer­ent con­fig­u­ra­tions by post­ing once every two or three days.

Chances are, even if your con­tent is pure qual­i­ty, it will go unno­ticed if you are over­do­ing it. Be patient a bit, and make your fol­low­ers wait for your next post. 

Maybe It’s the Content…

If you’ve reli­gious­ly stud­ied the best days to post on Insta­gram, fol­lowed every piece of advice, and stud­ied every insight and met­ric, and you’re still get­ting zero engage­ment, chances are, you might need to improve your con­tent a bit. 

Max­i­miz­ing the qual­i­ty and effec­tive­ness of your posts and con­tent is a whole oth­er top­ic, but there are a few things we can share with you on the go.

For starters, always make sure that the pho­tos you use are top-notch. The cap­tions should be engag­ing, cap­ti­vat­ing, well-writ­ten, friend­ly, and even fun­ny when nec­es­sary. Also, IG was always heavy on visu­als, but pho­tos aren’t the only type of media peo­ple con­sume on it. Embrace video, for instance. Reap the ben­e­fits of IG sto­ries and reels. 

Rein­spect your con­tent if you have your post­ing times opti­mized but the results are still lacking. 

If You Need a Boost

Get­ting post­ing times right can take a while to get the hang of. It can also be a bit frus­trat­ing, espe­cial­ly if it takes up too much time and pre­vents you from focus­ing on your busi­ness; that’s where pro­fes­sion­als such as us come in. We are sea­soned social media gurus who under­stand the intri­ca­cies that go into find­ing the best post­ing times and con­tent strate­gies for each busi­ness and social media chan­nel. We can help you max­i­mize your social pres­ence and boost the engage­ment of your brand across the board.

Inter­est­ed? Give us a call today.