Video Content Marketing
Video rose to king of content in 2018, and as brands harness their production skills, video continues to contribute to content marketing strategies. Making video a pillar of your content strategy is essential to healthy marketing, audience growth and continued brand development.
Live Video Marketing
More recently, video content has gone live, meaning brands create and air shows in real-time, without scripts. If you’re not yet going live with video marketing, you’re missing out a huge new media wave and powerful tool for engaging with consumers.
Live video is a dominant media player because it communicates authentically to consumers, provides inside looks into brands, and creates once-in-a-lifetime digital events that consumers can tune into from anywhere, for free!
Here are a few of the most compelling reasons to live video:
Authenticity is important to consumers
Live video invites consumers in for an authentic glimpse of your brand. Without a script and proper production studio, viewers get to meet the faces that typically drive content from behind the scenes.
Algorithms emphasize video
Google, Facebook and Instagram (amongst others) prioritize video content in their algorithms. This means the more video you upload, the higher up in search rankings and content feeds you rise. A bit of courage to go live goes a long way with these platforms.
Content contributes to new channels
Digital platforms continue to produce unique content, creating valuable streaming hubs that you’ll be thankful to be a part of down the road.
Live Video is easy to use
Going live is easy! It’s a bit nervy at the beginning, but all it takes is the touch of a button to be online and presenting to a global audience.
Video content caters to mobile viewers
Most consumers search for products on the go, and video is easy to consume from any handheld device. Video is a favored media to consume and share at work, with friends, in free time or at social events.
Face-time establishes a strong connection with users
When your consumers get to see you face-to-face, a new level of intimacy is reached and it’s as if brand and buyer become friends. Anytime you can introduce your audience to the people behind the scenes at work, the stronger a relationship you can forge for life.
Live video reaches more consumers
Since anybody can tune in from anywhere when using social media, sharing live video has immense potential to reach a huge audience. Additionally, since algorithms favor live video, your current streaming will be announced and prevalently shown to all users.
Streaming services are free
If you’re using standard social media streaming platforms, live video is as economical as it gets. Depending on prep and available studio lighting, producing and airing your video content is free. With so much marketing potential, live video is a tough opportunity to turn down and one worth exploring while it’s still gaining popularity.
Video engagement continues to increase
The tendencies for high-quality videos are still rising, and consumers continue to watch, replay and share their favorite videos with followers and friends. Live video invites consumers to comment, say hi and ask questions throughout streaming, boosting engagement levels to all-time highs.
Live Video allows analytics tracking
You can track audience engagement and activity in real-time as you stream a live video. Take attentive note to when consumers tune in or tune out and cater to their video viewing preferences so you can further enhance your video content strategy.
Let’s take a look at a few ways to execute these video marketing advantages.
Content Marketing Video Ideas
If you’re this far along in the post, you know need to go live. The next step is coming up with a few creative ways to go about producing your content and conceiving of clever videos to post. We’ve listed a handful of ideas to get you started on your new live video streaming, check them out below.
Keep it simple
When starting out, it’s okay to stick to the live video basics. Keep face-time fresh and straightforward as you warm your audience up to the idea of going live with you more often.
Host a live interview
If you can arrange an interview with somebody that your viewers trust and will tune into, make it live. Generate awareness about the upcoming interview and stream it live so your audience feels like they’re there in the room, too. Events in real-time are irreplaceable bonding moments between brand and consumer.
Reveal a new product
If you have a new product or service (or other noteworthy announcement) coming to the market, debut it by going live on Instagram or Facebook. You can walk viewers through features, details, and maybe the inspiration that led to the new idea.
Host a DIY
Go live and walk your audience through a DIY activity, such as cooking or crafting. This keeps viewers engaged. Be prepared to answer questions as they likely ask them along the way.
Go behind the scenes
You know what consumers love? Inside access and information. Take your audience behind the scenes of a live event, product production, a brainstorming session or holiday party to invite consumers into the intimacy of your brand at work.
Host a Q&A
This is a simple way to get started using live video. Go live and ask viewers to submit questions or topics. As questions come in, you can respond to them. If you hit a dull patch, talk to your consumers about a new idea or narrate what you’re doing as you go about your day. Keep your audience engaged so they stay tuned for more questions.
Try out a mini TV show
If you can come up with an interesting “show” for your consumers to tune into, definitely execute it. Watch what content your audience responds to and host it consistently on your live channel. Set the day and time of the week and be sure to spread the word about going live soon.
Live video social media across all platforms
Going live is an essential part of your social media strategy. It can feel awkward the first time you try it, but it is well worth the courage when consumers tune in from all over the world. Live video is a featured option on most social media platforms, so be sure to engage the tool across all of your profiles. Remember, ‘going live’ means content is captured in real-time, so it’s a good idea to be prepared with what you want to talk about or show your viewers. Make live video a consistent staple in your social media strategy, especially around big events or product reveals.
Share Content Marketing Hacks
Have you had success with the video marketing ideas above? If so, let us know about your experiences or suggestions in the comments!
If you don’t include live video in your content strategy yet, there’s still time to get started. Reach out to our team at Rosy Strategies to learn more about the services we offer. We will work with you to find the live video marketing solutions that best accommodate your current content strategy.