As media becomes more robust and mediums such as video are available to be produced by the masses, Google wants you to provide those entertaining and engaging forms of media to your viewers.
This isn’t a Big Brother situation, Google is monitoring your website not just to ensure that the content you promise is present and relevant to readers, but to see what else you bring to the table for its consumers: the searchers. After all, the search engine giant has an audience to please and keep, too!
Does video help SEO?
It sure does. The higher the mix you have of written, photo and video content, the higher you can rise in Google’s ranking algorithm. So even if you are a prominently written-content based media site, Google will appreciate your inclusion of mixed media and reward you for it.
Video content means more consumers
While you do not need to buy into promises of becoming a Google search number one, there is no denying that more prominent search engine real estate earns you more viewers and more consumers.
Cisco estimates that by 2019 (that’s right around the corner!) video will drive 80 percent of online traffic.
So, how exactly does one ensure that their use of video is effective at improving their online presence?
4 Ways Video Content Marketing can Improve your SEO:
Sharing content on other outlets drives more traffic to your site
As many brands produce their own content and become go-to media outlets for their consumers, it can be tempting to keep all of your video content proprietaries to your website.
While keeping content at home is definitely advantageous to developing a loyal video content audience, there is a lot to be said for sharing your content on other platforms that can direct even more traffic back to your website.
As you venture to publish content on Vimeo, YouTube or on collaborators’ channels, make sure to include links or CTAs that bring viewers back to your website. The more inbound links you have to your website, the higher your SEO rankings are.
A transcript makes the content accessible to more people
Including a transcript of your video audio enables you to include more keywords and to make your content available to more consumers. Consider the times your audience has a moment to scroll through media: on public transportation, in waiting rooms, during a brief break at work — all settings that favor respectfully using headphone for audio. If you include a transcript, these viewers without headphones can stay tuned in and still get the message you have to share.
Including tags in video contributes for a well-rounded SEO strategy
There are a few SEO video marketing elements to include in every post to help your videos become and stay relevant in Google searches. A simple keyword search that includes the appropriate words or phrases in your meta tags makes it easier for viewers to find you.
Promoting your video boosts on social media (and vice versa!) increases SEO
Use your social media channels and other online outlets to get the word out about your new video content. Include sneak peeks or trailers on Instagram Stories and be sure to provide the link or the entire video in your email marketing materials.
Are you ready to optimize video content in your marketing strategy? Reach out to Rosy Strategies for a consultation and to learn more about the ways we can keep your brand marching toward its optimal reach and ROI potential.