What’s working on Facebook now, and how can you improve your Facebook Page engagement in 2019?
To help get you on the right track, social analytics platform Quintly has released a new report, for which they analyzed over 94,000 Facebook Pages, and more than 105 million posts, in order to get a better handle on what’s working, and what’s not, for brands on The Social Network.
And the insights may prove key in your planning — here’s what they found.
First off, in what’s become a very familiar message, Quintly found that video posts on Facebook generate significantly more engagement than link posts — 258% more according to Quintly’s numbers. Yet, despite this, brands are still far more likely to post links: