What’s work­ing on Face­book now, and how can you improve your Face­book Page engage­ment in 2019?

To help get you on the right track, social ana­lyt­ics plat­form Quint­ly has released a new report, for which they ana­lyzed over 94,000 Face­book Pages, and more than 105 mil­lion posts, in order to get a bet­ter han­dle on what’s work­ing, and what’s not, for brands on The Social Network.

And the insights may prove key in your plan­ning — here’s what they found.

First off, in what’s become a very famil­iar mes­sage, Quint­ly found that video posts on Face­book gen­er­ate sig­nif­i­cant­ly more engage­ment than link posts — 258% more accord­ing to Quint­ly’s num­bers. Yet, despite this, brands are still far more like­ly to post links: