Multimedia marketing involves stringing together several types of content in order to produce and provide something completely unique to consumers. Gone are the days that a traditional, written blog post could alone suffice for sharing, for engaging and for potentially going viral. The web is thickly populated by companies, entities, and individuals aggressively competing for audience attention.
The only way to break through and reach consumers? Provide something masterfully witty and engaging.
Why multimedia works:
- The brain processes highly visual content more quickly, so by including video, photo, graphics, and charts, consumers more readily digest your information.
- Visual content stays in the long-term memory.
- Multimedia appeals to multiple learning styles, which ranges from visual, auditory and kinesthetic. By serving multimedia, you can engage with several types of learners at once.
- Video allows a brand to utilize animated footage for branded content, live video for behind-the-scenes access, and text video for tutorials on products and services.
- Infographics such as quizzes and flowcharts are more inviting and engaging for consumers by creating an entertaining, intimate experience with your brand.
- Maps and timelines can be used to simplify complex histories, explanations, and heaps of information. Both resemble art and invite the audience to more closely dissect and interpret the content.
How to choose which multimedia is right for your brand:
- Create quantifiable goals and measure which tactics make progress toward achievement.
- Run tests with sample audience groups to determine effectiveness.
- Differentiate leads from views. Remember, high traffic does not always yield sales conversions.
Understanding the usefulness of multimedia marketing is just the beginning. Consider investing in a marketing agency to fully optimize your marketing efforts. Get in touch with the best of digital marketing in Miami by reaching out to our team at Rosy Strategies. Let’s strengthen and execute your strongest multimedia strategy for the remainder of 2017.