Marketing your chiropractic clinic online is an incredible way to gain new patients, develop a strong brand presence and further expand and develop your practice.
Check out our experts’ top online advertising and marketing ideas for chiropractors.
Managing your online reputation is critical your success as a chiropractor. Hearsay travels quickly and online, and one bad review can be detrimental to your brand. Monitor the reviews clients are giving your office and physicians. If reviews are negative, respond to them and ask to take the conversation offline where you can find a remedy for the bad situation. Ask clients who appreciate your services and practice to write a review on your Google My Business profile, Facebook, and/or Yelp. Positive reviews help boost your SEO, Brand Reputation and make your practice more attractive to prospective patients.
Facebook is moving its focus back to family and friends, but it’s still an active medium for businesses. However, if you’re just starting to build your online community and relationship with clientele, expect to do a few paid campaigns. Running ads on Facebook can target your ideal consumer base and can drive traffic to your website. There are some chiropractic ads that work better for selling new services and garnering new clients. Working with a professional graphic design artist or advertising team can help you understand which direction your ads need to go.
Whether prospective patients are searching for a new chiropractor in their town or looking up the best physician for a particular problem (sciatica, acute cervical spine pain, etc.), it’s important that your website shows up prominently and professionally online. Your care and in-person service are what keep patients coming back, but a strong online presence is often what gets patients in the door to potentially become regular visitors.
As a chiropractic clinic, focus your efforts on local SEO so that you can out rank the local and even national competition. Local SEO works by matching your website with the geographic location of consumers searching in your area. The more time you spend building and implementing your SEO strategy, the higher you rise in search rankings, the easier it is for patients to find you.
Social media is beneficial for more reasons than staying culturally relevant. Posting actively on your various platforms (Facebook, Google Plus, YouTube, Instagram, etc.) pushes brand awareness and builds a relationship with your clientele on the social platforms they use daily. If you aren’t sure where to start with social media, think about all the advice you have to offer. Consider offering tutorials for safe posture or healthy stretches to practice at a desk. Share images of before and after flexibility and video testimonials of patients recovering from an auto accident injury or chronic pain.
Blogging is easy, fun and an awesome way to continually add useful content to your website to boost SEO. Blogging gives you a chance to show your brand personality, to share best practices and healthy tips. Reach out to friends or influencers for blog ideas and feedback before creating a blog. It’s always good to test an idea before launching it.
Make booking an appointment easy! Patients need to be able to schedule a consultation directly on your site, keeping visits seamless and providing you with consumer contact information for the future.
Are you ready to learn more about how to get new chiropractic patients? Reach out to us at Rosy Strategies for a complete marketing strategy analysis and consultation.