Inte­grat­ed mar­ket­ing is an approach to brand com­mu­ni­ca­tion that is entic­ing to com­pa­nies for its cohe­sive approach to mes­sag­ing, strat­e­gy and mar­ket­ing operations.

As mar­ket­ing became promi­nent after the boom of adver­tis­ing in the mid-1900s, it diver­si­fied in nature. Com­pa­nies uti­lized tra­di­tion­al media like bill­boards an