Integrated marketing is an approach to brand communication that is enticing to companies for its cohesive approach to messaging, strategy and marketing operations.
As marketing became prominent after the boom of advertising in the mid-1900s, it diversified in nature. Companies utilized traditional media like billboards and newspapers. Events went grass-root, direct marketing to consumers evolved. Companies started creating partnerships, PR became a buzzword and then a necessity. Digital media emerged and branched off further into mobile, shopper, CRM, graphic design and copywriting. Companies sponsor, they get sponsored; they love their brands — they have constructed identities that customers recognize.
So many marketing extensions fragmented the purpose of marketing: to communicate a company’s position and desirability to consumers. An integrated marketing agency arches over the modern-day fragmentation of the marketing industry. They build a strategy with you, identify critical components and then execute the pillar marketing arms.
Why integrated marketing?
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One strategy
When you work with several agencies, you frequently hear new opinions on how to grow. Some teams see your current path as proliferous or dangerous. Sometimes, one team produces a six-month initiative that doesn’t fit with another agency’s plan. Integrated marketing strategies operate only off the strategy you build together.
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Media investments
Some companies invest in the media outlets and marketing initiatives that they read, feel or hear are most important. Many of these operatives are critical, but they can be misplaced in a campaign. An integrated marketing firm knows exactly which outlets to use throughout the course of your strategy and when. There is never overlap, misuse or underuse.
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One point person
Work with one team, one group of point people to handle all your communication around marketing.
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Traditional and digital
Online marketing must parallel or complement traditional marketing efforts. Integrated marketing works off of this notion throughout all endeavors.
Rosy Strategies is highly trained and experienced in the wide breadth of marketing mechanisms. To learn more about our marketing agency, reach out to our team of friendly experts.
