Have you ever wondered what is influencer marketing?
Well, influencer marketing is a popular marketing tactic used to promote a brand message to a niche audience in an authentic and trustworthy way.
As social media platforms diversified and gained traction with much of the population, many profile figures rose to fame, gaining massive attraction and followings of over a million platform users.
Brands immediately sought out these social media celebrities, leveraging their reach to promote products, services, and brand messages. As the tactic became more popular, its authenticity diluted, and consumers began to question the intent of social media celebrity messages.
While sharing brand messaging through online celebrity profiles has lost some of its clout, social media users still avidly follow a variety of less famous online profiles that are considered influencers in their industries.
Who Is a Social Media Influencer?
A social media influencer is a profile or character that has an authoritative voice in their industry of content contribution. A social media influencer speaks candidly and conversationally to users, creating a naturally trustworthy tone of message, and is invites followers to engage in a particular opinion or disposition within an industry.
Social media influencers represent a powerful way to connect with consumers in the social media environment, who favor genuine interaction and are otherwise skeptical of advertising and marketing initiatives.
Benefits of Influencer Marketing
Here are some of the biggest benefits of utilizing influencer marketing.
Reach niche audience
Consumer groups are continually greater in number, and each is increasingly diverse, adding a significant amount of labor to creating marketing approaches particular to the group.
Working with social media influencers eliminates the need to craft a marketing strategy for each niche consumer group and allows you, instead, to reach said group immediately and effectively through one of the trusted leaders in the audience.
Additionally, niche influencers allow you to enter a niche industry with fewer barriers to entry.
Where your brand outreach lacks credibility, an influencer’s voice picks up the slack with messages that users enjoying listening to and believe. Delivering a message to a new audience can take several cycles and marketing strategies; an influencer has already built a reliable relationship with followers, meaning that messages are unprecedentedly accepted and processed favorably.
It’s hard to connect with consumers as a brand! Guards are up for advertisements and money-making tactics, even if your intention is to better a consumer’s life. Social media influencers help break down the wall of mistrust and deliver your message in a trustworthy way.
Consumer groups are also continually segmenting across social media, rendering it a challenge to reach and meet each group’s expectations and windows of availability.
Influencers are your brand ambassadors, keeping consumer groups rallied and primed for messages, ensuring that they understand the best products and services available to the respective industry.
Compared to grassroots marketing approaches and tailoring messages to multiple consumer groups, working with influencers to reach customers is a cost-effective marketing tactic.
However, it is necessary to work with the right influencers in order to achieve your highest ROI; if you are interested in working with a professional marketing team to locate your ideal influencers, reach out to our team at Rosy Strategies.
Every time your brand is mentioned online, particularly on social media, your website receives a boost in its search engine rankings. When you get an influencer chatting about your brand on social media, shares, likes, and comments spread rapidly, resulting in an SEO boost that allows you to connect with more consumers interested in your product or service.
Working with social media influencers does more than give your brand voice credibility in a niche industry; it encourages shopping and drives conversions. As you create content and messaging strategies with your social media influencers, be sure to include calls-to-action in each post and outreach.
When followers are prompted to make the next step after content consumption, they are one step closer to purchasing your product or service.
How to Find Social Media Influencers
The best social media influencers are not necessarily those with the highest follower counts, but those with the highest engagement. Look for influencers with audiences who clearly value their shares, posts, and opinions. These are the types of influencers that can effectively reach the audience you are hoping to connect with.
Trust Your Choice
Trust your social media influencers to create a campaign around your product or message that they know the audience will respond to. Remember, their profile is their active social media voice; they know which words to use, when to present products, and how to encourage followers that promoting your product is about more than making money; that they actually want to share what you have to offer
Work with Rosy Strategies
Social media influencer marketing is a vital component of any brand’s marketing strategy, especially in the upcoming 2019.
If you are seeking guidance in curating a highly effective influencer strategy in the coming year, get in touch with our team at Rosy Strategies. We can help with every step of the way, from unearthing ideal target consumer groups to locating optimal influencers and creating an appropriate influencer approach that matches your overall marketing strategy goals.