By 2019, over half of video traffic will be from content delivery. Millennials are increasingly more tuned into motion picture, opting for the ease of watching industry experts as they learn about what’s going on in the world, in their products and in the companies, they so thoroughly investigate before following.
Video might be an unmistakable staple of digital marketing now, but it shouldn’t be used to simply mask marketing tactics. Millennials and younger audiences are quick to detect advertising ploys and won’t stand for a minute of it. Video extends itself as a genuine way for you to share your mission with consumers. Use tutorials to show customers how to use a product, not to encourage them to buy it. Host interviews to help them learn more about your cause, not to sign up or follow a link at the video’s end. Sure, call to action (CTAs) are good and necessary, but they won’t be the driver in video campaigns that lead the future. Produce from your brand’s heart! Customers will follow.
But enough about intent, let’s look at why we love video content:
Why is video so strong?
- Visual impact
The visual impact of video alone grabs viewers’ attention, even if only for a few moments. If production quality is high, video has the capability to hold consumer attention for much longer.
Watching a video is easy. Press play, sit back and absorb bountiful insight in just a few minutes.
No waiting is necessary to watch a video. No email address has to be given, an app does not need to be downloaded, there is no waiting for a sale or a product’s debut. Video is here now; it can be watched immediately. After watching, consumers become educated on the subject.
Combine video with social
Video efforts can be combined with social media marketing Miami for maximum reach and campaign fulfillment. Behind Google, YouTube is the leading search engine. From cooking tutorials to learning how to invest money, consumers and thought leaders want to learn through both audio and visual. We all learn differently, and for many, step-by-step tutorials work best.
Use your existing social media platforms to promote your video content. Whether you link to YouTube or embed it on your profile pages, take advantage of the intersection of social media and video sharing.
Becoming an authoritative voice on industry matters via video is another way to differentiate yourself and your brand amongst competitors. Don’t be shy about promoting yourself as a video figure!
Video blogging does not always have to be about educating an audience. It can be about having fun and giving viewers a backstage pass to your business or life.
Vlogging encourages these qualities:
Be spontaneous with your vlogging. Consumers will be curious to tune in when you start a live video at an award’s show or in the middle of the day.
- Stream of consciousness
Allow viewers to follow your thought process so they can better understand how you interact with your brand’s products and services.
Vlogging is more interesting, and it’s an opportunity to present out-of-box characteristics that often get tucked away in marketing and advertising campaigns.
- Production Quality
This is one of the few times that production quality does not impact video ratings. Viewers want to see you behind the scenes, so it’s okay to shoot on your smart phone in selfie mode.
Be open with your audience! Answer live questions, be honest about who you are and always be transparent.
Video content management is a fun task to take on as video takes over digital marketing. For expert advice and guidance, reach out to our integrated marketing agency, Rosy Strategies. We look forward to working with you!