Email marketing is one of the most influential tools to utilize in your brand’s digital marketing strategy. Reaching consumers via email is easy, relatively inexpensive and brings in high conversions.
Emails are simple to segment, making it possible for you to send relevant content to each consumer group. Targeting your audience with insight-based information and promotions is a sure way to get your customer to open up the email, see what’s inside and likely, follow the suggested link to your website.
With all the potential selling power of email in your digital marketing campaign, a big focus must be on growing your subscriber list so that more people have the opportunity to get to know your brand and shop around on your site.
So how exactly can you increase email subscription? Try these steps:
Get the word out
Don’t feel shy about telling the world you have an email list. How else will they know about it? Take every opportunity to invite guests to join – marketing materials, ads, social media, newsletters, website, traditional media. Any outlet you have, use it.
Offer email only incentives
Can you offer 10% off or the promise of enriching and engaging content? Consumers are more likely to sign up if there’s a reward in return (even if it is small!).
Make it easy
The easier it is, the more it will happen. Make signing up as simple as a name and email submission – you can follow up asking for more consumer profile details, later.
The importance of email marketing is still unrealized by many companies, but businesses of all sizes can benefit from the tool! If you want to learn more about emailing for consumer and sales conversions, reach out to our team at Rosy Strategies, our high-performance online marketing company in Miami.