8 Email Newsletter Ideas for More Opens, Clicks, and Shares

Have you been con­sid­er­ing adding new email newslet­ter ideas to your mar­ket­ing strat­e­gy? Email mar­ket­ing is still con­sid­ered the high­est ROI of any form of mar­ket­ing avail­able. Chances are high­ly like­ly that you have received a mar­ket­ing email and it is sit­ting some­where in your junk fold­er. By imple­ment­ing these email ideas and tips, your dig­i­tal newslet­ter will get noticed and not parked in your customer’s inbox. 

Email Newsletter Ideas to Implement Today

Now that you’ve decid­ed to cre­ate a dig­i­tal newslet­ter, there are a few strate­gies you can use to get clicks, opens, and shares. There is noth­ing worse than an expert­ly designed newslet­ter with engag­ing con­tent that is nev­er opened. The best way to bring your email newslet­ter ideas to life is to incor­po­rate strate­gic mar­ket­ing tips before you start to devel­op it. Keep these rec­om­men­da­tions in mind while your design­ing your newsletter: 

1. No click required — The pur­pose of your newslet­ter is to build a bet­ter con­nec­tion with your tar­get audi­ence and engage them in a per­son­al way. By not requir­ing them to click and vis­it your web­site for more infor­ma­tion about your newslet­ter, you make it eas­i­er for them to get the infor­ma­tion you’ve pre­sent­ed. Your read­ers want to get to the impor­tant points quick­ly so your arti­cles should be brief with quick snap­shots and sub­head­ings for read­ers with dif­fer­ent inter­ests. By keep­ing your audi­ence in mind, you can design your newslet­ter that appeals to read­ers with vary­ing behav­iors and interests. 
2. Cus­tomize sub­ject lines — Remem­ber the inbox we men­tioned ear­li­er? You don’t want that to be you. If you want your read­ers to quick­ly iden­ti­fy your newslet­ter amongst the clut­ter, your head­line should be con­sis­tent with a visu­al rep­re­sen­ta­tion of your brand. When devel­op­ing head­lines, plac­ing the most impor­tant words first will catch the reader’s eye and gen­er­ate inter­est. It’s also a good idea to add top per­form­ing key­words or frame the head­line as a ques­tion. This will make it eas­i­er for your read­ers to find your newslet­ter and stand out from a crowd­ed inbox.
3. Give cred­it where it’s due — Will staff mem­bers be involved in devel­op­ing your email ideas? Giv­ing cred­it by men­tion­ing or fea­tur­ing them in your newslet­ter is a great way to engage your read­ers and bring a per­son­al touch to your brand. You want to avoid giv­ing the impres­sion that your only con­cern is sales by not includ­ing every­one respon­si­ble for cre­at­ing the newslet­ter. Adding a brief byline in the begin­ning or end of an arti­cle is a great way to acknowl­edge your writers.
4. Make it fun — No one wants to read copy that is not engag­ing! It’s ok to get cre­ative and switch it up with a cross­word puz­zle or chal­leng­ing word game that makes your read­ers think about your brand in a dif­fer­ent way. While not every issue will need a cross­word puz­zle, it’s a good idea to incor­po­rate a light touch game often to keep it fun and interesting.
5. Get a sec­ond opin­ion — As with any writ­ten con­tent, it’s always rec­om­mend­ed to get a sec­ond opin­ion. Ana­lyz­ing click through and open rates are valu­able mea­sure­ment tools but get­ting your reader’s per­spec­tive is price­less. Take a proac­tive approach in your newslet­ter by ask­ing your read­ers what they liked the most about the con­tent. This will give you a more accu­rate idea of what to include in your next newslet­ter ideas.
6. Cre­ate influ­encers — Great ideas for newslet­ter arti­cles are not enough. You want to cre­ate influ­encers by mak­ing it easy for them to like, share, and invite oth­ers to read your con­tent. One of the best ways to encour­age your read­ers to become influ­encers is to reward them for shar­ing your content.
7. Send at the right time — Send­ing your email at the right time plays a big part in your con­tent being seen by the right audi­ence. You may have to do some home­work to find out the best times to send your email to ensure the most peo­ple see it, regard­less of time zone. Emails about par­tic­u­lar sub­jects may have an opti­mal open­ing time and day. Once you’ve found the best time to send your email, remain con­sis­tent. Your tar­get audi­ence will be expect­ing your emails at that time.
8. Avoid spam­ming - Emails that are caught in the spam fil­ter are rarely ever seen again. The best way to avoid appear­ing as a spam­mer is to lim­it the amount of links you include in your newslet­ter and refrain from includ­ing words like sale, free, deal, or rich in the email. Hav­ing your emails cer­ti­fied by a third par­ty will also help with deliv­ery. The last thing you want is all your hard work on ideas for newslet­ter arti­cles to go to waste.

Helpful Facts about Email Newsletter Ideas

Before you dive head first into devel­op­ing your ideas for newslet­ter arti­cles, you may want to con­sid­er a few facts that will help you max­i­mize your ROI. Email mar­ket­ing is wide­ly pop­u­lar and still more effec­tive than social media and oth­er dig­i­tal mar­ket­ing plat­forms. If your still hes­i­tant to take that next step, con­sid­er these facts about email marketing: 

• Email mar­ket­ing increas­es cus­tomer acqui­si­tion and retention.
• Email is used all over the world by more than 4 bil­lion peo­ple. This num­ber is expect­ed to increase as the years go by. 
• Bil­lions of emails are exchanged each day and is still one of the most pop­u­lar forms of com­mu­ni­ca­tion used today. 
• Email mar­ket­ing has been shown to be a more effec­tive sales fun­nel than social media! The key is get­ting cus­tomers to sub­scribe to your email list. 
• Email is still the fastest way to reach your cus­tomers, with many peo­ple imme­di­ate­ly open­ing their mes­sages upon deliv­ery with­in the first hour of receiv­ing them. 
• Incor­po­rat­ing automa­tion into your email newslet­ter ideas will sim­pli­fy the process of find­ing and retain­ing customers. 
• Many cus­tomers look for­ward to receiv­ing pro­mo­tion­al emails. They want to hear from you so don’t keep them waiting! 
• Seg­ment­ing and per­son­al­iz­ing your email mar­ket­ing will make it more effec­tive. This allows you to send dif­fer­ent types of con­tent to dif­fer­ent audi­ences, which trans­lates into more web­site traf­fic and more sales. 
• Most peo­ple are on their cell phones through­out the day open­ing emails. It is like­ly that your email will be opened from a cell phone, mak­ing it eas­i­er to meet your cus­tomers where they are. 

We Turn Newsletter Ideas into Revenue

• Part­ner — We part­ner with clients who want to out­source email mar­ket­ing to focus on oth­er aspects of their busi­ness­es. As part of an SEO strat­e­gy, we devel­op email newslet­ter ideas into prof­itable mar­ket­ing emails that get noticed. Our exper­tise in inte­grat­ed mar­ket­ing tech­niques gives us a com­pet­i­tive edge with a big pic­ture per­spec­tive when it comes to devel­op­ing email mar­ket­ing cam­paigns. We under­stand that email mar­ket­ing is a small piece of the mar­ket­ing puz­zle and should be con­sis­tent with the oth­er ele­ments of your brand. 
• Results — Our clients are look­ing to con­vert email ideas to results from a suc­cess­ful dig­i­tal mar­ket­ing cam­paign. This is accom­plished through our abil­i­ty to con­vert traf­fic into con­ver­sions. A well opti­mized web­site and land­ing page are the foun­da­tion­al ele­ments to ensur­ing sales. By assess­ing your SEO and mak­ing rec­om­men­da­tions, we can iden­ti­fy weak­ness­es and strengths to make improve­ments to gen­er­ate greater results. We also iden­ti­fy key­words and phras­es for your email mar­ket­ing cam­paign using a detailed and sys­tem­at­ic approach. Our writ­ers are high­ly skilled in devel­op­ing inter­est­ing con­tent that will cap­ture your tar­get audience’s attention. 

Are you ready to grow your busi­ness through email mar­ket­ing? Vis­it our web­site or call us today for a free mar­ket­ing infra­struc­ture assess­ment to get started!