Email mar­ket­ing is one of the most influ­en­tial tools to uti­lize in your brand’s dig­i­tal mar­ket­ing strat­e­gy. Reach­ing con­sumers via email is easy, rel­a­tive­ly inex­pen­sive and brings in high conversions.

Emails are sim­ple to seg­ment, mak­ing it pos­si­ble for you to send rel­e­vant con­tent to each con­sumer group. Tar­get­ing your audi­ence with insight-based infor­ma­tion and pro­mo­tions is a sure way to get your cus­tomer to open up the email, see what’s inside and like­ly, fol­low the sug­gest­ed link to your website. 

With all the poten­tial sell­ing pow­er of email in your dig­i­tal mar­ket­ing cam­paign, a big focus must be on grow­ing your sub­scriber list so that more peo­ple have the oppor­tu­ni­ty to get to know your brand and shop around on your site. 

So how exactly can you increase email subscription? Try these steps:

  • Get the word out

Don’t feel shy about telling the world you have an email list. How else will they know about it? Take every oppor­tu­ni­ty to invite guests to join – mar­ket­ing mate­ri­als, ads, social media, newslet­ters, web­site, tra­di­tion­al media. Any out­let you have, use it. 

  • Offer email only incentives 

Can you offer 10% off or the promise of enrich­ing and engag­ing con­tent? Con­sumers are more like­ly to sign up if there’s a reward in return (even if it is small!).

  • Make it easy

The eas­i­er it is, the more it will hap­pen. Make sign­ing up as sim­ple as a name and email sub­mis­sion – you can fol­low up ask­ing for more con­sumer pro­file details, later. 

The impor­tance of email mar­ket­ing is still unre­al­ized by many com­pa­nies, but busi­ness­es of all sizes can ben­e­fit from the tool! If you want to learn more about email­ing for con­sumer and sales con­ver­sions, reach out to our team at Rosy Strate­gies, our high-per­for­mance online mar­ket­ing com­pa­ny in Mia­mi.