SOURCE: CASCADE BUSINESS NEWS

Search engines are con­sis­tent­ly chang­ing its algo­rithms which means that tips,tricks, and strate­gies to SEO need to evolve with these changes. Major­i­ty of what was work­ing some­time back is not much viable now. From key­word stuff­ing to pri­vate blogs, there is much you may do to rank your web­site high­er. But what real­ly works?

Here are the top four tricks that produce consistent and higher results in all search engines including Google.

1. Smart Keyword Use

Key­word use is an SEO tac­tic that has mere­ly changed over the years. Undoubt­ed­ly, this will remain Among the most cru­cial fac­tors to get your web­site con­tent right. Key­word stuff­ing is a pre­req­ui­site for on-page SEO, link build­ing and con­tent mar­ket­ing to be a suc­cess. Frankly, any online busi­ness needs key­word research inca­pac­i­ty. The words deter­mine site vis­i­bil­i­ty and the niche rel­e­vance of the con­tent. Key­words should reflect prod­ucts, ser­vices, and top­ics that are relat­ed to that busi­ness. It is key that you find the bal­ance between on-demand and com­pet­i­tive key­words. Avoid vague words that have tons of search­es with low-qual­i­ty traf­fic.

2. On-page Optimization

This next tip is an oldie-but-good­ie that is tried and true. It is cru­cial to earn­ing high­er ranks on any search engine. With­out an opti­mized page to land your con­tent, high­er rank­ings will be some­what dif­fi­cult. Opti­miza­tion of the site stems from the design and place­ment of key­words in the con­tent. Inspi­ra Dig­i­tal Agency rec­om­mends that key­words appear in var­i­ous key places.

These include:

  • Page title
  • Page meta descrip­tion
  • URL slug
  • H1 or H2
  • Image ALT-tags

These are accept­ed rank­ing fac­tors in search engine algo­rithms and will help improve CTR. Believe it or oth­er­wise, this trick always gets the job done.

3. Improve Site Speed

Here is one trick many are aware of but haven’t been able to deal with. Improv­ing site speed and load times are a major has­sle. Nonethe­less, it is absolute­ly worth the ener­gy and time. Not only will it reduce bounce-rates and improve user expe­ri­ence, but also it can add to the website’s search vis­i­bil­i­ty. Opti­miz­ing site speed may need you to make some trade-offs such as few­er images so be sure of what to sac­ri­fice and not. It’s advis­able that you hire a spe­cial­ist to do this trick for you as the results are always guar­an­teed.

Improve Site Speed

4. Mobile Optimization

It’s the high time you checked this box if your web­site is not already mobile respon­sive. Search engines have made this increas­ing­ly rel­e­vant item a pri­or­i­ty and also a rank­ing fac­tor. More users are using mobile devices to access web­sites and if they can quick­ly and com­fort­ably access your web­site using this plat­form, be sure of more lead traf­fic. Mobile opti­miza­tion can be suc­cess­ful­ly achieved by build­ing qual­i­ty links that lead traf­fic to the site that can sup­port a mobile device. More traf­fic only means more cus­tomers!

SEO tricks and tips are sev­er­al and a dozen a dime. All are sure to work, but these 4 SEO tips real­ly work and above all are con­sis­tent. Keep in your mind that SEO and user expe­ri­ence go hand in hand and focus on qual­i­ty. SEO is not a sprint, but a marathon!