Mobile optimization is the term used to describe an online experience on a mobile device that is as equally pleasant as the experience on a desktop or other stationary device.
A few years ago, a mobile-optimized site meant that a user could look up your domain on their mobile phone and find a digestible version of your website. Today, mobile optimization implies that your website is responsive on mobile as well.
What Does It Mean to Be Mobile Responsive?
Mobile responsiveness takes your design experience beyond a transactional picture and information grab. Instead, it allows users to fully interact with your website as well as (if not better than) on the desktop version.
High-quality photos and videos load immediately, all navigation elements move seamlessly, the website is pleasant, easy and entertaining to interact with.
Why a Mobile-Optimized Web Site Is Essential to Your Business?
Mobile is the future, and the future is now
The statistics for mobile and smart device use are constantly increasing, meaning that more and more people are favoring mobile devices for online activity. If you are not yet providing a mobile product (website, content, media), you are missing out on a huge percentage of the population that could potentially be your purchasers and loyal consumers.
Consumers are searching locally
Consumers are searching for products and services on-the-go, which has prompted Google to display options that are available for immediate consumption in the nearest possible proximity. If your website is not optimized for mobile, these many on-the-go searchers will have no way of finding your company.
Seamless experiences are better
Users switch between devices, from when they are at work to running to their car and home afterward. Website activity is best when it is continued from one device to the next. A mobile optimized site allows this fluid experience for consumers so they can continue shopping at home on a new device.
Users spend more time on your site
If you have a beautiful store on the promenade, shoppers spend a longer time meandering around your store, which increases the likelihood of purchases. If you have a stimulating mobile website, users spend even longer browsing your pages and consuming your content, increasing exposure to and favor of your brand as well as intent to purchase.
Work with a professional website developer to capitalize on intuitive user design and experience, and make sure your mobile website offers an ideal online experience.
If your website is optimized for a mobile experience, Google and other main search engines will rank your website more favorably, sending more visitors to your site for the answers, content, and entertainment for which they are searching.
If Google caring about your optimization is not enough to persuade your optimization endeavor, then it is important to know that your website ranking will be negatively impacted if it lacks adequate mobile responsiveness, and other optimization factors. So, it is imperative you optimize your website if you want to show up in Google search rankings.
It’s easy to share content
When your website is optimized for a mobile experience, sharing pages, content, articles, and videos is easy and natural. Users can promptly activate your social media prompts and share your content on their channels, exposing your brand to more people and potential consumers, who can then share it with their networks and so on.
Increase traffic to your site
As more online traffic is mobile, a mobile-optimized website welcomes more visitors to your website, which then increases conversion rates and sales.
Work with Rosy Strategies
Are you ready to boost your online traffic and sales in 2019? If so, reach out to Rosy Strategies for the best mobile optimization strategy for your brand and website. We look forward to helping you reach your highest marketing goals!