An online presence probably seems like the least relevant aspect of your law firm’s business
growth and development. This mentality is precisely why SEO sparks a golden opportunity to
gain a competitive advantage in the market. Few law firms invest in SEO and consequently,
forego potential clients from online search queries.
Word of mouth is a powerful marketing tool in law, but think of how many people find
themselves in a panic and searching vehemently online for a local lawyer to save their day. That
hero could be you! Embracing an online presence is a way to differentiate your firm from
competitors, show prospective clients that you are technologically savvy, and most importantly,
that you present the necessary tools clients need.
One of the most common online marketing strategies clients ask about is meta descriptions.
What are they? Do they need to be SEO fluent? How much time should be spent writing meta
The short answer is that yes, meta descriptions can be important. Written strategically, they
can boost SEO and help gain web traffic and leads. On the flip side, a weak meta description
might not directly hurt your brand, but indirectly, you can experience a deficit.
Let’s start with the basics, answer the common client questions, set a few Miami SEO content
guidelines, and lastly, determine whether or not to incorporate meta descriptions for your law
Law Firm Meta Description Tips:
What are meta descriptions?
Meta descriptions are those short blurbs (two or three lines long) that appear beneath the
hyperlinked headline in a Google search. They act as summaries: they tell the searcher what
exists on the website page should say searcher click on the suggested link.
How Meta descriptions work
Meta descriptions are usually pulled from the description that a company provides. However, if
Google finds other information on the linked web page more relevant, that information will be
displayed, instead. Meta descriptions that you provide and that win Google’s favor allow you to
thoroughly inform searchers about the promising content on your site.
Do meta descriptions need to be SEO fluent?
Google does not incorporate meta descriptions into the search ranking algorithm, but that’s not
to say the descriptions should not be SEO fluent. Align meta description content with keywords
that match both the web page content and search keywords.
How much time should be spent writing meta description content?
We suggest taking the time to write informative meta description content, but not toiling over
it. From an SEO perspective, other endeavors such as blogging or adding new motion content
are better uses of time. Hiring a professional online marketing company alleviates the debate they
will swiftly provide the best meta descriptions for your pages.
Guidelines for writing meta descriptions
- Be concise – you only have two lines (realistically probably only a few words) to
convince searchers to click on your site; forget any fluff.
- Be precise – answer exactly how your page answers their specific search query
- Be accurate – only provide information that this web page actually provides. If a
searcher clicks through and finds they’ve been misled, you will miss out on their
Rosy Strategies is a strategic marketing firm in Miami, which specializes in legal marketing and law firm SEO services. Work with our team of industry experts to determine how to best catapult your brand from its current standing to the top search results in Google and other major search engines. We will identify where strategy holes are present and work with you to build a marketing plan that can accomplish your sales goals and business objectives.