Marketing your accounting firm is a critical step to improving brand awareness, becoming an industry voice of authority, gaining more clients and improving sales. Check out Rosy Strategies’ tips on how to market your accounting firm below.
Making contacts is only the beginning of networking. Once you meet important people, communicate with them. Find out how your business can help theirs or vice versa, look for opportunities to collaborate and extend invitations to events and live seminars.
Networking will expand your reach and cement your industry expertise.
Consistently sharing quality content is one of the best things you can do for your accounting firm. Find clever ways to display information, educate consumers and engage your audience. Quality content boosts website SEO, earns loyal content consumers, improves the expert status and generates more business.
What is your current referral strategy?
When it comes to earning clients based off of experience and reputation, a good word goes a long way. Consider the importance of accounting and how seriously a prospective client considers the decision before settling on a firm.
To increase word-of-mouth referrals, set up an incentive-based referral program to encourage current clients to refer family and friends. Don’t stop here — work on racking up street credit and building a reputation that wins you clients who find you through your impeccable reputation in your community.
- Who works at your firm who continually increases their accounting expertise?
- What can you do to share the important opinions of this person at your firm?
If you can shine a light on a few executives and generate a following for them, you will attract more prospective clients to your firm.
Cloud-based apps will distinguish you from competitors, improve customer experience and allow an effective, interactive and educational experience between your clients and your brand. Cloud-based apps make it easy for clients to track, upload and sift through important financial information that they can access from anywhere in the world, any time of the day.
New Services for Existing Clients
Keep your existing clients top of mind as you unleash new services at your firm. Make sure that all clients are aware of your portfolio of services and schedule meetings to make suggestions for additional offers they can benefit from to keep current business evolving and growing.
Use a customer relationship management software (CRM) to ensure that clients and prospective clients are receiving the right content at the right time. Automating these efforts frees up time for your marketing team and keeps creative output consistent and effective.
Your brand speaks for you on the street, so cater to it in every marketing and business decision you make. Partner with well-revered community leaders and businesses; help out at community events; offer educational seminars and find ways to stand for a mission that betters the lives of everyone in the accounting industry and in your community, specifically.
Emails and Reminders
Email marketing is still an important element of digital marketing. Emailing keeps your brand top of mind and lets consumers know you’re always active. Use email to educate your clients and to inform them of upcoming events, review reminders or new services you want them to try.
Free tools and Resources
The more you offer to clients for free, the more they can justify paying for your services. What kind of tools and resources can you provide free of cost to existing and prospective consumers? Webinars, presentations and DIY accounting calculators are great ways to encourage people to interact with your website and brand.
Rosy Strategies Can Help
Do you have a marketing strategy that is sure to bring your accounting firm to its potential? If not, reach out to our experts at Rosy Strategies to get started on defining initiatives that will bring you and your team the success you deserve.