No profession is safe from the need to utilize social media platforms for business, and for more reasons than showing face on the digital hot spots.
Social media platforms are one of the easiest ways to network with both clients and with peers who can evolve into valuable partners. Facebook alone generates connections amongst 800 million people, more than half of which are interacting every single day. That’s a massive population to tap into for any business, including those in the legal industry.
Law firms and lawyers were pretty late to jump on board the social media trend, but quickly finding the available resources to be endlessly beneficial. LinkedIn, Twitter, YouTube, and Facebook all allow lawyers to tap into social conversations, learn about evolving legal needs and generate new business through their networking resources.
Here are the social platforms that lawyers find the most useful online:
Twitter is still a swift way to quickly communicate with many people about topics of interest. Quickly tweet out short, witty snippets related to your firm, current events or recent cases. Twitter is a perfect platform for generating a hashtag that follows your involvement in movement, project, case or philanthropy.
Facebook is experiencing an algorithm change that will place more emphasis on the lawyer than the firm, so encouraging your firm employees to post regularly about firm events, cases and industry news can have a big impact on your firm’s connection with both long-standing and prospective clients. Additionally, Facebook can be your go-to platform for sharing life-changing, heart-warming success stories.
LinkedIn exists specifically for business, making it the most trusted site amongst lawyers. LinkedIn connects firms and lawyers to one another through degrees of separation. While the platform makes a case for itself as a way to generate new business, its greatest use is perhaps in its recruiting. Human resources can easily find worthy, trusted candidates through your pool of LinkedIn connections that make outstanding long-term hires.
Google+ is a networking site that works by connecting users in ‘circles’ and allowing brands to speak to entire ‘circles’ at once. Law firms can speak to a circle of lawyers, of peers, of clients or influencers in the legal industry. Google+ is organized, information is centralized, and lawyers appreciate the platform for its ease of integrated use.
Blogs double as a way to boost SEO and get your brand rising in Google’s search ranking, and also as a way to establish yourself as a leading, authoritative legal commentator. Blogs can get published immediately, rending it simple and quick to upload an opinion piece on a recent event or news. The more your firm blogs about social, legal and societal events and environments, the more users will return to your website to read. As you use consistency to establish prominence as the go-to site for this type of information and entertainment, your brand will become reflected as a highly regarded legal source. This type of reputation makes attracting and winning clients smoother at the final stretch.
Joining online communities for local lawyers or specialized lawyers is an effective way to evolve through partnership. Consider expanding your firm’s breadth of expertise by offering outside counsel, made available through a partnership with lawyers and firms that you have met in your area.
If you are looking for social media management Miami, get in contact with our team at Rosy Strategies. We will work with you to identify strategies and disciplines to improve your brand health and develop your business to its fullest marketing capacity.