Marketing with social media is one of the most effective ways to communicate with consumers and gain traction with potential brand loyalists. Staying on top of your social strategy and evolving trends is essential to your continued success on your selected platforms.
Check out the trends below to continue leading your industry in the new year.
2018 Future Social Media Trends
Generation Z
Millennials finally take a backseat to generation Z, whose average age is 22 and prefers to spend time on social apps such as Instagram and Snapchat.
Digital Hangouts
Brands can join and host digital hangouts, bringing consumers across the globe together to experience one message together.
Augmented Reality
Augmented reality will slowly begin to infiltrate social media platforms, making it possible for consumers to engage in virtual reality with each other from across the globe.
Twitter Departure
With a recent loss of NFL streaming rights to Amazon, brands are pulling away from Twitter and focus efforts and investments elsewhere.
Live Streaming
Live streaming started as a gimmick feature on platforms, but it is now hoped for and even expected by consumers from brands during events and daily affairs.
Instagram Stories
Posts continue to be curated while stories give consumers an all-access pass to behind the scenes footage and constant contact with your brand.
Influencer Marketing
Influencers are increasingly important as their vote and voice weighs heavily on their followers and yours.
Platform Governance
With Facebook’s recent backlash for fake news during the U.S. Presidential election, platforms will become increasingly monitored and surveilled, barring the possibility of false advertising and messaging.
Interested in learning more about upcoming trends and tools for social media marketing? Reach out to us at Rosy Strategies for a comprehensive analysis of your current social strategy and the best plan for immediate improvement.
