Becoming a chiropractor is a hard-earned career milestone that will keep you feeling fulfilled throughout your life. You have so much knowledge to share with patients in an effort to help them better their lives. Once you open your practice, you’ll want to spend a majority of your time doing just that: helping patients. But who is there to help without effective marketing tactics that get clients in the door.
If you’ve only recently opened your chiropractic practice or you are recently facing marketing competition, you’re likely wondering how to get new chiropractic patients. The good news is that there are many ways to get new clients in the door who can experience your wealth of knowledge and skill set and who can act as extensions of your marketing by spreading the word about your practice to family, friends, colleagues and acquaintances.
Our team at Rosy Strategies has compiled a list of the most effective marketing strategies for chiropractors. Take a look at the list below and see which idea jive with the energy and focus of your practice. If you have any questions or need guidance in execution, let us know! We’re here to help.
Here are some marketing ideas for chiropractors:
Become an authoritative voice for chiropractors
If you are the go-to authority for all chiropractic matters in your community, who do you think patients will opt to see when they find themselves in need of a chiropractor? Make yourself a source of authority by offering lectures, sharing news and opinions through LinkedIn, writing pieces for reputable publications and influencers and sharing free content for clients and non-clients on your website.
Create an online community
Don’t let the experience fade once patients leave your office. Extend the patient care through an online community. Offer advice, health tips, video tutorials and links to interesting developments. Encourage engagement, commenting and dialogue amongst members to keep the community active.
Create a real-life community
Can you offer stimulating lectures or dinners to clients or community members? Offer free events or spearhead medical-focused activities to keep clients engaged and your community actively learning about the importance of holistic health.
Develop a health/spine-center Pinterest board
As online searchers look for insight on holistic health or tips for better posture, make it easy for them to engage with lists and diagrams. As you board cultivates a following, it will increase the likelihood of generating new clients.
Begin a referral program
Word of mouth marketing is the strongest marketing for chiropractors. Encourage current patients to refer their friends and family by offering referral program incentives. Consider free services or discounts on future visits.
Make each visit an experience
While patients are waiting for their appointment, offer limited-assistance activities such as heating or cooling pads or provide a plethora of dynamic educational material with which patients can engage.
Make your practice accessible by mobile, optimally by creating an app. Patients and non-patients can reap the benefits of your education, create an online community and fall into deep trust with your practice as their preferred chiropractic office.
Offer free screenings
Free screenings get patients in the door with minimal effort and immediately mark you as their preferred chiropractor. Offering free screenings also reflects your good nature and will to serve the community around you.
To learn more about the most effective marketing strategies for attracting new patients to your chiropractic practice, reach out to Rosy Strategies. Our expert marketers will see to it that your practice uses chiropractic ads that work so your brand gets the attention it deserves so that more patients get the chiropractic care they deserve.