There’s been a lot of talk about SEO and what online marketing can do for your business. But for most people, throwing around words like “algorithms” and “analytics” can sound like a foreign language. We get it. We at Rosy Strategies have worked with numerous small business owners and know SEO like the back of our hands! What’s that you say? What can local SEO for small business do for me? Well, you are in luck because we have a lot to share with you.
What Is SEO and Why Is Local SEO Important?
For starters, SEO stands for search engine optimization. It refers to the process of increasing traffic to your website and includes creative and technical components meant to improve rankings while increasing awareness of your company. Local SEO zeroes in your business location and ensures people searching online are able to find it at the specific location. This is why local SEO is important and can make a huge difference in increasing your customer base.
It’s All About Location-Based Searches
A study conducted by Forbes indicates that 95% of smartphone users search for local businesses. Furthermore, 61% called the business and 59% actually visited the storefront. In order for local SEO to be effective, location-based searches must have a physical location linked, to help business in Google and other directories online. Your business should show up when the customer runs a “ near me” search.
With the growth and popularity of wearable technology like smartwatches, location-based searches are becoming much more frequent. You don’t want to miss an opportunity for your business to be seen and the first choice for potential customers. When executed right, your customers will be able to find you on mobile devices as well as personal computers.
Unique Marketing Strategy Makes Your Business Stand Out
The competition for small business keeps growing and you want to stand out. Millions of websites are built every day. This means you have to develop and create a unique marketing strategy to give your company an edge. An important piece of your marketing strategy should be dedicated to optimizing your online presence. Remaining cognizant of encouraging your customers to include online feedback and building an online report will pay dividends!
Literally, between 80% to 90% of customers refer to online reviews before making a decision to purchase. Doing so helps to increase your credibility and customer base.
Also, don’t be afraid to post location-specific events and any online publicity that promotes your business. In fact, it’s one of the best ROI’s in advertising and is considered inbound marketing. Showing up on the local internet search is half the battle and by implementing an effective strategy, you’ve already won. Localized SEO is a cost-effective way of broadcasting your products and services while maintaining your business budget.
Local and Mobile SEO are the keys to success
This timely and highly targeted strategy ensures that your business is ranked at the top of the heap in online searches. Why is this important? Because most customers looking online are going to look into the first listing they see. And if that listing happens to be your business, you have an opportunity to grab your customers attention and not let go.
Understanding how local and mobile SEO works can be the determining factor in your business’ success. This translates into increased phone inquiries, traffic, and eventually, customer purchases. Sounds great right?
We know that local SEO for small business all sounds simple enough. How do you implement this strategy? That’s where we come in. We live, breath, and (sometimes) sleep SEO. We are intimately familiar with Google search engine algorithms, Bing, and other crucial directories that will put your business in the spotlight by sending the right signals to Google through great content development, user experience, social media, and customer reviews.
All of these components work together to bring high visibility and rankability to your business. We recognize that your customers are technologically savvy and are looking for you online. Rosy Strategies is here to make sure they find you in the digital jungle. To learn more, visit our website, today!