In today’s day and age, no one begins busi­ness with­out hav­ing a prop­er dig­i­tal mar­ket­ing strat­e­gy. This is because all busi­ness­es in today’s day and age, regard­less of their size or scale need to have dig­i­tal mar­ket­ing at the cen­ter of their mar­ket­ing strate­gies. If you run a start­up that is in its ini­tial stages then you prob­a­bly have a tight bud­get to invest in mar­ket­ing. Not hav­ing a prop­er dig­i­tal mar­ket­ing plan is the rea­son why many star­tups fail. As many as 17% of all star­tups fail because of poor mar­ket­ing. Hence for star­tups to suc­ceed they need a sol­id dig­i­tal mar­ket­ing strat­e­gy and this piece has been put togeth­er to enlist the 7 dif­fer­ent fac­tors why your start­up needs a dig­i­tal mar­ket­ing strat­e­gy. Let’s get start­ed!

1. Better Understanding of Customers

All busi­ness own­ers must under­stand their cus­tomers. To suc­ceed, a start­up should try relent­less­ly to deliv­er qual­i­ty prod­ucts and ser­vices need­ed by their clients. Hire a pro­fes­sion­al dig­i­tal mar­ket­ing agency proves effec­tive as it helps in improv­ing cus­tomer sup­port and putting busi­ness­es on the map. Dig­i­tal mar­ket­ing can also be used to track and ana­lyze the behav­ior of cus­tomers. Once you begin mon­i­tor­ing their behav­ior, you will have a bet­ter under­stand­ing of their needs which will help you in fig­ur­ing out ways to sat­is­fy their needs. If you imple­ment and exe­cute things effec­tive­ly, soon your busi­ness will become the go-to option for poten­tial cus­tomers look­ing for solu­tions in their niche.

2. Cost-effectiveness

One rea­son why star­tups need to hire a pro­fes­sion­al dig­i­tal mar­ket­ing agency for dig­i­tal mar­ket­ing ser­vices is that it is very cost-effec­tive. This works well for star­tups as many of them don’t have a big pool of resources to invest in their mar­ket­ing cam­paign. In com­par­i­son to tra­di­tion­al mar­ket­ing, dig­i­tal mar­ket­ing is a lot cheap­er and far more effec­tive in deliv­er­ing results.


3. Increases Visibility

One main rea­son why star­tups and small busi­ness­es, as well as big brands, should hire a pro­fes­sion­al dig­i­tal mar­ket­ing agency, is because it is pos­si­ble to increase the vis­i­bil­i­ty of one’s busi­ness with it’s help. If and when you share your con­tent with peo­ple in their cir­cles, it will help you fur­ther in increas­ing the vis­i­bil­i­ty of your busi­ness. Vis­i­bil­i­ty is very cru­cial for all kinds of busi­ness as the more vis­i­bil­i­ty you have on the web, the high­er are the chances that your busi­ness will grow with a bet­ter return on invest­ment (ROI).

4. Increased Brand awareness

The social media mar­ket­ing branch of dig­i­tal mar­ket­ing can help a start­up in increas­ing its brand aware­ness. Even if you don’t make mon­ey after hir­ing a pro­fes­sion­al dig­i­tal mar­ket­ing agency, there are very high chances that the cam­paign would still have increased your star­tup’s brand aware­ness. If and when your brand aware­ness grows, you have very high chances of get­ting sales imme­di­ate­ly or in the future.

5. Tracks ROI

One of the biggest rea­sons to pre­fer dig­i­tal mar­ket­ing over tra­di­tion­al mar­ket­ing is that the for­mer makes it very easy to track return on invest­ment. Instead of wait­ing for the cam­paign to end, one can review the cam­paign as it runs. This helps dig­i­tal mar­keters and busi­ness own­ers to make adjust­ments towards bet­ter returns. If and when you find that a cam­paign being run for you by a pro­fes­sion­al SEO agency is not per­form­ing as is expect­ed, you can stop it and avoid incur­ring more loss­es.

6. Enhanced customer engagement

If and when a dig­i­tal mar­ket­ing cam­paign by a pro­fes­sion­al dig­i­tal mar­ket­ing agency is exe­cut­ed well, it can con­sid­er­ably increase the rate of engage­ment your busi­ness has with its cus­tomers. This aspect is par­tic­u­lar­ly ben­e­fi­cial in social media where increased lev­els of engage­ment often lead to high­er rates of con­ver­sion.

7. Avoids wastage of resources

When you have a sol­id dig­i­tal mar­ket­ing strat­e­gy, have hired a pro­fes­sion­al dig­i­tal mar­ket­ing agency, have a goal and clear­ly out­lined plans to achieve such goals, you will see that your pro­duc­tiv­i­ty increas­es and your wastage of resources reduce. You will be able to fig­ure out dif­fer­ent ways to reuse con­tent and infor­ma­tion across all your dig­i­tal chan­nels. When you have a prop­er dig­i­tal mar­ket­ing strat­e­gy in place, you won’t have to start again each time which will reduce the wastage of your resources.

Avoids wastage of resources

8. Enhanced Web Traffic

If and when dig­i­tal mar­ket­ing cam­paigns are exe­cut­ed well, they can gen­er­ate a lot of leads. A sol­id dig­i­tal mar­ket­ing strat­e­gy lays down the foun­da­tion of you get­ting a lot of traf­fic and when these leads are nur­tured well, they can be con­vert­ed into cus­tomers. It is very sim­ple at the end of the day as the more traf­fic you have the high­er is your chances of con­vert­ing vis­i­tors. All busi­ness­es, includ­ing and espe­cial­ly star­tups need decent web­site traf­fic to grow their busi­ness­es and that is where dig­i­tal mar­ket­ing agency can help. Some agen­cies even offer online rep­u­ta­tion man­age­ment ser­vices so there is an added advan­tage of hir­ing their ser­vices. Some dig­i­tal mar­ket­ing ways to increase web­site traf­fic can be search engine opti­miza­tion (SEO), PPC adver­tis­ing (pay-per-click) and so many oth­er ways.

The Bottom Line

If you have a start­up and still don’t have a dig­i­tal mar­ket­ing strat­e­gy for it then the afore­men­tioned eight fac­tors should con­vince you in hav­ing one. There are a whole host of ben­e­fits that can be availed, if and when you have a prop­er dig­i­tal mar­ket­ing strat­e­gy for your busi­ness.

SOURCE: YourSto­ry