Def­i­n­i­tion of Con­tent Mar­ket­ing Strat­e­gy: This is the whys and hows that is adopt­ed on cre­at­ing con­tent. How you go about or the process­es you use to achieve this, on the oth­er hand, is called con­tent mar­ket­ing. We have always heard the term con­tent is king and this is very true with jus­ti­fi­able approach­es.

Con­tent Mar­ket­ing Strat­e­gy remains the method that star­tups can use to find their ways in the busi­ness of mar­ket­ing allow­ing them to achieve a bet­ter con­ver­sion by way of con­nect­ing and edu­cat­ing their cus­tomers. Through con­tent mar­ket­ing strat­e­gy you can build trust and rela­tion­ship by feed­ing your cus­tomers with the right infor­ma­tion which will affect their final pur­chas­ing deci­sion.

Suc­cess in con­tent mar­ket­ing strat­e­gy begins with cre­at­ing mean­ing­ful, cohe­sive, engag­ing, and sus­tain­able con­tent that attracts the company’s tar­get cus­tomers. Hav­ing known the mean­ing of the term of our dis­course lets go deep­er with the strat­e­gy you can take to achieve this.

Content Marketing Strategy for Startups – the best method

Hey!!! Learn this, every­thing that mat­ters in life is built and in mar­ket­ing, you have to build your own strat­e­gy and that is the fact.

1. Learn by knowing your industry’s hot topics:

In every indus­try, there are key play­ers who must have pri­or expe­ri­ence of what worked and what may have failed to work. Know­ing your indus­try and audi­ence will help you lever­age on their tri­al and error thus you will not fall into the wrong ways. You get to find them by search­ing for top­ics that are trend­ing. It is these top­ics that will point you to what these big play­ers in the same indus­try are doing. Through the use of tools like buzzsumo.com, you can find the con­tent they have had that per­forms best.

The idea is to study those trend­ing arti­cles focus­ing on know­ing their key points then write your own with more elab­o­ra­tion mak­ing it look bet­ter and rich­er than theirs. You can illus­trate the idea bet­ter by using info­graph­ics, video tuto­ri­als, etc.

2. Guest post to authority sites:

The guest post is a great way to gath­er and build your audi­ence. For instance, when you guest post on a pop­u­lar or author­i­ty blog hav­ing a lot of email sub­scribers and the social fol­low­ing will make you pop­u­lar among the audi­ence of that blog espe­cial­ly if your post is good enough. This forms a back­link to your site and back­link is explained as links to your site from oth­er sites men­tion­ing you as a reli­able source for actu­al infor­ma­tion. Do remem­ber that domain author­i­ty is a good con­sid­er­a­tion when choos­ing sites to guest post. There are many sites that allow you to write for them. Let’s assume your area of spe­cial­iza­tion is on dig­i­tal mar­ket­ing, you can go through google with key­word like “guest post for dig­i­tal mar­ket­ing”. The site that comes up first is always the author­i­ty site and all you have to is check if actu­al­ly the par­tic­u­lar site allows guest post­ing.

3. Make good use of infographics:

Use info­graph­ics or any oth­er visu­al means to help attract and con­vince your lazy audi­ence who may not be will­ing to fol­low shared links. Info­graph­ic by way of def­i­n­i­tion is graph­ic visu­al rep­re­sen­ta­tions of infor­ma­tion, data, or knowl­edge intend­ed to present infor­ma­tion quick­ly and clear­ly are graph­ic visu­al rep­re­sen­ta­tions of infor­ma­tion, data, or knowl­edge intend­ed to present infor­ma­tion quick­ly and clear­ly.

4. Create and publish great content consistently:

This is one of the most impor­tant parts of con­tent mar­ket­ing strate­gies for star­tups. Con­sis­ten­cy is the spir­it and its through this that you can con­vince your audi­ence on why they should trust you. By con­sis­tent­ly pub­lish­ing one or two con­tents at least on week­ly basis they will get to know that you know what you are doing and noth­ing wins the heart of peo­ple when they know you are a reli­able source of what they are look­ing for.

5. Use social media to promote your content and gain more audience:

Use social media to promote your content and gain more audience

Every time new con­tent is made it may be pos­si­ble that your read­ers are not aware until they vis­it next. Using social media mar­ket­ing and con­tent mar­ket­ing will help to noti­fy this set of read­ers com­ing from social media. By shar­ing your con­tent with social media plat­forms like Face­book, LinkedIn, Twit­ter, etc you are inform­ing your audi­ence of new con­tent that will get them to take an action by vis­it­ing your site to look through the new con­tent you pre­pared for them. Do remem­ber to include an image with insight­ful infor­ma­tion as a thumb­nail. This will even make the audi­ence who may have not known you before under­stand what your post is about this will encour­age them to take an action.

6. Write contents that are more specific to a particular niche:

I saw rea­sons on shanebarker.com includ­ing these niche top­ics. This will make you stand out as a dig­i­tal mar­ket­ing start­up. Research­ing and writ­ing niche top­ics will make you gain author­i­ty on a par­tic­u­lar top­ic which will aid your quick growth as a start­up. Research for long-tail key­words and con­cen­trate on them. Writ­ing on long-tail key­words will help you rank on those key­words which will help with traf­fic from those key­words and in turn con­tributes to your busi­ness growth.

Example of long-tail keywords you can try out are:

  1. Dig­i­tal mar­ket­ing for start­up
  2. Dig­i­tal mar­ket­ing for start­up com­pa­ny
  3. Dig­i­tal mar­ket­ing for star­tups pdf
  4. Dig­i­tal mar­ket­ing tips for start­up
  5. Dig­i­tal mar­ket­ing for busi­ness growth
  6. Dig­i­tal mar­ket­ing for eCom­merce start­up
  7. Dig­i­tal mar­ket­ing agency for star­tups

Con­clu­sion: I worked very hard to pro­vide this in-depth arti­cle on con­tent mar­ket­ing strat­e­gy for star­tups so that my read­ers will have a clear­er under­stand­ing of what the top­ic of dig­i­tal mar­ket­ing is about. I hope this has helped some­one and if you say yes please do share with your friends. Thanks.

SOURCE: Ysg­Mar­ket