A fresh year is just around the cor­ner and yes, it is final­ly 2020, the year of fan­tas­ti­cal tech­nol­o­gy, like the self-dri­ving car from child­hood dreams. Tech­nol­o­gy is speed­ing up the evo­lu­tion of mar­ket­ing prac­tices, too. This text will focus on future trends in dig­i­tal