Small busi­ness own­ers know dig­i­tal mar­ket­ing is no longer sec­ondary to tra­di­tion­al print mar­ket­ing and adver­tis­ing and is a great way for them to get more bang for their mar­ket­ing bucks. (In fact, 95% of small busi­ness­es plan to increase spend­ing on dig­i­tal mar­ket­ing this year.) But to get the best results, it’s impor­tant to under­stand dig­i­tal mar­ket­ing and keep up with dig­i­tal mar­ket­ing trends.

Digital Marketing 101

What is dig­i­tal mar­ket­ing? It’s often thought of as “online mar­ket­ing,” but it goes far beyond inter­net mar­ket­ing. Dig­i­tal mar­ket­ing refers to any mar­ket­ing that uses dig­i­tal chan­nels to reach prospec­ti