Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing trends.
Digital Marketing 101
What is digital marketing? It’s often thought of as “online marketing,” but it goes far beyond internet marketing. Digital marketing refers to any marketing that uses digital channels to reach prospecti