Wondering how to get more patients into your dental practice? You’re not alone. Making a name for your dentistry online can be hard work.
Here are a few tips to get started:
Optimize your website for high conversions
A stellar website makes for a strong reflection of your brand, but unless it’s converting viewers into real consumers, the beauty of the site is pointless. Aim to reach at least a three percent conversion rate. To optimize conversions, make it obvious for viewers to opt-in to newsletters, sign up for emails and to contact you. As soon as you get a user’s email, you can open the line of communication and a potential relationship.
Opt for research days or call in an expert team to run an SEO analysis on your site. The internet is one of the most common ways patients seek dentists when they move to a new city, so aim to have your website gain a prominent position in related search results. Additionally, prospective patients might learn about your practice through a friend — showing up with an established presence online will draw them into your office.
Make the most of current patients
The patients you have now are not only the life of your practice, but they can help boost sales online. As patients have spent a fair share of time with your receptionists, hygienists and dentists over the years, they will likely be happy to provide a testimonial you can share online. Consider making the process easier — maybe offering a survey on an iPad that the patient can fill out and upload while he or she waits for a cleaning.
Use the right social media platforms
While Instagram Stories are making the biggest fuss right now, your best social media asset is probably Google+, Facebook, and LinkedIn. Establish your practice on the social media platforms that make the most sense for engagement and growth.
Growing your dentistry can be fun with the right online tactics employed. To learn more about internet marketing strategies and how to increase patients in dental clinic, get in touch with our digital marketing gurus at Rosy Strategies.