A sim­ple ques­tion, What is a web­site? In its bare form, a web­site is a sin­gle domain that con­sists of dif­fer­ent web pages. We should all know that by now, but sur­pris­ing­ly what we don’t all know, is the ben­e­fits a web­site can pro­vide for your busi­ness and its shock­ing to wit­ness how many busi­ness don’t actu­al­ly have a web­site or online pres­ence!

If you have a busi­ness and don’t have a web­site, you are los­ing out on great oppor­tu­ni­ties for your busi­ness. A web­site itself can be used to accom­plish many dif­fer­ent mar­ket­ing strate­gies to help your busi­ness grow.

As a busi­ness own­er, you need to know where your con­sumers are. But what if con­sumers know your busi­ness and what you can offer, but they can’t reach you? That is one of the risks you take by not hav­ing a web­site for your busi­ness.

What are some oth­er ben­e­fits of hav­ing a busi­ness web­site?

Cost Effective

You know exact­ly how much your web­site is going to cost you and it’s ongo­ings – a brick and mor­tar store, on the oth­er hand, is sus­cep­ti­ble to many out of the ordi­nary occur­rences which could blow out the costs such as leav­ing the lights on, theft, dam­age, extra staff etc.

A strate­gi­cal­ly devel­oped web­site and online pres­ence solu­tion pro­vides tremen­dous ben­e­fits and cost­ing out­lines.

Accessible around the clock

Your web­site and social media accounts are acces­si­ble 24/7/365. Imag­ine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that sit­u­a­tion. You’ll think twice about going back giv­en the bad taste its left (ok might have been your fault for not check­ing but hey, this is prov­ing the point here!). You will just find anoth­er store that is more eas­i­ly acces­si­ble.

Since your web­site is oper­a­tional around the clock, from the con­ve­nience of the local cof­fee shop, their couch or their bed, your cus­tomers and clients can eas­i­ly access your web­site and ser­vices.


What is more con­ve­nient: dri­ving out­side to look for dif­fer­ent stores that are avail­able to shop in, or sit­ting in the com­fort of your own home and shop­ping for the prod­ucts you’re look­ing for? Pret­ty obvi­ous answer, unless you like aim­less­ly dri­ving around. Smart busi­ness­es realise this and thus have their own web­site hous­ing their prod­ucts and ser­vices so that poten­tial cus­tomers can browse online for the prod­ucts they want to pur­chase.


By build­ing a web­site you are giv­ing your busi­ness the oppor­tu­ni­ty to tell con­sumers why they should trust you and the tes­ti­mo­ni­als and facts to back up those oppor­tu­ni­ties. Believe it or not, most peo­ple will search the inter­net for a prod­uct or ser­vice before the pur­chase to check the cred­i­bil­i­ty first. When you pro­vide good ser­vice or prod­uct, pos­i­tive word-of-mouth about your busi­ness is like­ly to spread. Which in turn, deliv­ers more repeat and new busi­ness.

Peo­ple tend to trust a busi­ness after they have done busi­ness with it. Using your web­site, you can con­tin­u­ous­ly serve con­sumers online and increase your cred­i­bil­i­ty as a busi­ness own­er.


With­out sales, or sell­ing more than you spend, your busi­ness is doomed. By hav­ing an online pres­ence you allow for the sale of your prod­ucts or ser­vices around the clock to who­ev­er when­ev­er with no or hard­ly any lim­i­ta­tions; Unless you run out of stock or over­worked, but that’s a good prob­lem to have right! Giv­ing your busi­ness the online pres­ence it deserves is cru­cial to your brand and accoun­tants smile.

In short, being vis­i­ble world­wide means you are very like­ly to gain more cus­tomers. The more cus­tomers and vis­i­tors you have, the more sales you will gen­er­ate. The more sales you gen­er­ate the hap­pi­er you and your share­hold­ers will be!


Hav­ing a web­site and online pres­ence strat­e­gy allows you to mar­ket your busi­ness online. There are lots of mar­ket­ing strate­gies you can use to adver­tise and mar­ket your busi­ness. All online mar­ket­ing strate­gies have been proven to be effec­tive. Which ones you choose depends on the type of busi­ness you are in. Speak to us to see which are best for your busi­ness.

Bottom Line

It is imper­a­tive for every busi­ness to have a web­site. The more pro­fes­sion­al your web­site is, the more advan­tages you can gain.