Why Local SEO Is Important

There’s been a lot of talk about SEO and what online mar­ket­ing can do for your busi­ness. But for most peo­ple, throw­ing around words like “algo­rithms” and “ana­lyt­ics” can sound like a for­eign lan­guage. We get it. We at Rosy Strate­gies have worked with numer­ous small busi­ness own­ers and know SEO like the back of our hands! What’s that you say? What can local SEO for small busi­ness do for me? Well, you are in luck because we have a lot to share with you. 

What Is SEO and Why Is Local SEO Important?

For starters, SEO stands for search engine opti­miza­tion. It refers to the process of increas­ing traf­fic to your web­site and includes cre­ative and tech­ni­cal com­po­nents meant to improve rank­ings while increas­ing aware­ness of your com­pa­ny. Local SEO zeroes in your busi­ness loca­tion and ensures peo­ple search­ing online are able to find it at the spe­cif­ic loca­tion. This is why local SEO is impor­tant and can make a huge dif­fer­ence in increas­ing your cus­tomer base. 

It’s All About Location-Based Searches 

A study con­duct­ed by Forbes indi­cates that 95% of smart­phone users search for local busi­ness­es. Fur­ther­more, 61% called the busi­ness and 59% actu­al­ly vis­it­ed the store­front. In order for local SEO to be effec­tive, loca­tion-based search­es must have a phys­i­cal loca­tion linked, to help busi­ness in Google and oth­er direc­to­ries online. Your busi­ness should show up when the cus­tomer runs a “ near me” search. 

With the growth and pop­u­lar­i­ty of wear­able tech­nol­o­gy like smart­watch­es, loca­tion-based search­es are becom­ing much more fre­quent. You don’t want to miss an oppor­tu­ni­ty for your busi­ness to be seen and the first choice for poten­tial cus­tomers. When exe­cut­ed right, your cus­tomers will be able to find you on mobile devices as well as per­son­al computers. 

Unique Marketing Strategy Makes Your Business Stand Out

The com­pe­ti­tion for small busi­ness keeps grow­ing and you want to stand out. Mil­lions of web­sites are built every day. This means you have to devel­op and cre­ate a unique mar­ket­ing strat­e­gy to give your com­pa­ny an edge. An impor­tant piece of your mar­ket­ing strat­e­gy should be ded­i­cat­ed to opti­miz­ing your online pres­ence. Remain­ing cog­nizant of encour­ag­ing your cus­tomers to include online feed­back and build­ing an online report will pay dividends! 

Lit­er­al­ly, between 80% to 90% of cus­tomers refer to online reviews before mak­ing a deci­sion to pur­chase. Doing so helps to increase your cred­i­bil­i­ty and cus­tomer base. 

Also, don’t be afraid to post loca­tion-spe­cif­ic events and any online pub­lic­i­ty that pro­motes your busi­ness. In fact, it’s one of the best ROI’s in adver­tis­ing and is con­sid­ered inbound mar­ket­ing. Show­ing up on the local inter­net search is half the bat­tle and by imple­ment­ing an effec­tive strat­e­gy, you’ve already won. Local­ized SEO is a cost-effec­tive way of broad­cast­ing your prod­ucts and ser­vices while main­tain­ing your busi­ness bud­get.

Local and Mobile SEO are the keys to success

This time­ly and high­ly tar­get­ed strat­e­gy ensures that your busi­ness is ranked at the top of the heap in online search­es. Why is this impor­tant? Because most cus­tomers look­ing online are going to look into the first list­ing they see. And if that list­ing hap­pens to be your busi­ness, you have an oppor­tu­ni­ty to grab your cus­tomers atten­tion and not let go. 

Under­stand­ing how local and mobile SEO works can be the deter­min­ing fac­tor in your busi­ness’ suc­cess. This trans­lates into increased phone inquiries, traf­fic, and even­tu­al­ly, cus­tomer pur­chas­es. Sounds great right? 

We know that local SEO for small busi­ness all sounds sim­ple enough. How do you imple­ment this strat­e­gy? That’s where we come in. We live, breath, and (some­times) sleep SEO.  We are inti­mate­ly famil­iar with Google search engine algo­rithms, Bing, and oth­er cru­cial direc­to­ries that will put your busi­ness in the spot­light by send­ing the right sig­nals to Google through great con­tent devel­op­ment, user expe­ri­ence, social media, and cus­tomer reviews. 

All of these com­po­nents work togeth­er to bring high vis­i­bil­i­ty and rank­a­bil­i­ty to your busi­ness. We rec­og­nize that your cus­tomers are tech­no­log­i­cal­ly savvy and are look­ing for you online. Rosy Strate­gies is here to make sure they find you in the dig­i­tal jun­gle. To learn more, vis­it our web­site, today!