As the inter­net con­tin­ues to evolve rapid­ly, it’s no sur­prise that the future of web design will expand along with it. This can have impli­ca­tions for all busi­ness­es with an online pres­ence. It is com­mon knowl­edge that a web­site is a busi­ness’ call­ing card, and first place poten­tial cus­tomers will learn about prod­ucts and ser­vices. When a web­site caters to spe­cif­ic inter­net search algo­rithms, cus­tomers can eas­i­ly find behav­iors and trends. By keep­ing up with the future of web design, you’ll be able to stay cur­rent on how these changes can affect your busi­ness vis­i­bil­i­ty and branding. 

What’s Next For the Future of Web Design

Website Development Layout Sketch Drawing

Many excit­ing inno­va­tions will change the way we build web­sites and inter­act with busi­ness­es online. Many of these design upgrades are already in place. Oth­er web design trans­for­ma­tions are cur­rent­ly under­way, but users may not use the designs wide­ly yet. The pan­dem­ic showed us the impor­tance of hav­ing an online pres­ence as busi­ness own­ers and the pow­er of know­ing how to imple­ment changes that can make or break your bot­tom line.

As a result, the look and feel of web­sites as we know will be very dif­fer­ent in the years to come. Here are a few upcom­ing changes in the future of web design that you should be aware of: 

  • AI and chat­bots — If you’ve watched any recent sci-fi movies late­ly, you’ve prob­a­bly heard of AI, also known as arti­fi­cial intel­li­gence. AI pri­mar­i­ly presents as a trans­for­ma­tion­al tech­nol­o­gy of the future. How­ev­er, the future is here. AI is already a promi­nent part of our lives in the form of chat­bots. You’ve prob­a­bly noticed that most com­pa­nies have chat­bots on their web­sites avail­able to answer gen­er­al ques­tions and refer you to a cus­tomer ser­vice num­ber when necessary. 

Although a rel­a­tive­ly con­tro­ver­sial top­ic, AI is becom­ing part of our dai­ly online expe­ri­ence. By the end of this year, almost 50% of busi­ness­es with an online pres­ence are expect­ed to have a chat­bot. As AI evolves, it will include auto­mat­ed e‑commerce shop­ping expe­ri­ences and assis­tive technologies. 

  • Immer­sive expe­ri­ences — 3D visu­al immer­sive expe­ri­ences are start­ing to gain steam but are still far from becom­ing main­stream. Bring­ing vir­tu­al real­i­ty tech­nolo­gies to the fore­front will require sig­nif­i­cant sys­tem changes and upgrades that are too far-reach­ing to be con­sid­ered com­mer­cial. For now, 3D visu­als are front and cen­ter as immer­sive expe­ri­ences con­tin­ue to cap­ture audi­ence atten­tion through web­sites that take up entire screens. 
  • Data Sci­ence — The use of exten­sive data tools to man­age your online busi­ness is read­i­ly avail­able. Now, the future of web design will include con­cur­rent changes and adjust­ments using real-time data. By inte­grat­ing data and web design simul­ta­ne­ous­ly, your busi­ness web­site will always be respon­sive. It is a tool to improve your busi­ness deci­sion-mak­ing that gen­er­ates returns over time sig­nif­i­cant­ly. This evo­lu­tion will also apply to stan­dard tech­nol­o­gy in our dai­ly lives, like refrig­er­a­tors and cars. 
  • Aug­ment­ed real­i­ty — Aug­ment­ed real­i­ty gives your cus­tomer an accu­rate look at your prod­uct or ser­vices in real-time. Most con­sumers pre­fer some form of AR on a com­pa­ny’s web­site. Orga­ni­za­tions like IKEA’s AR on their mobile app are an excel­lent exam­ple of how users can improve their cus­tomer expe­ri­ence. It requires the appro­pri­ate hard­ware and soft­ware to cre­ate an inter­ac­tive envi­ron­ment that uses loca­tion-based and real-world ele­ments to sell your prod­uct or ser­vice. Oth­er appli­ca­tions like Google Lens and facial recog­ni­tion will have sev­er­al ben­e­fits when con­nect­ed to AR. 
  • Page­less design — Imple­ment­ing page­less web­sites are on the hori­zon for the future of web design. Sim­ply put, a page­less design is a web­site that mim­ics a social media page as a con­tin­u­ous scroll. Since this type of design used for social media gen­er­ates addic­tive engage­ment and engag­ing user inter­faces, it is opti­mal for busi­ness­es to main­tain the atten­tion of cur­rent and poten­tial cus­tomers. When imple­ment­ed, excep­tion­al web­site speeds, auto­mat­ic respon­sive­ness, and nar­ra­tive lay­outs will improve the flow and con­nect­ed­ness of all web ele­ments for a tru­ly immer­sive expe­ri­ence. This design is essen­tial to main­tain­ing a low bounce rate. 
  • Voice — If you’ve ever used Alexa for Ama­zon or Siri for Apple, you’ve par­tic­i­pat­ed in the future of web design. The use of the voice inter­face is now part of our dai­ly rou­tines and will soon be adopt­ed as a con­ver­sa­tion­al approach in web design. Instead of ask­ing to play a song or find a pod­cast, a web­site voice inter­face will inte­grate long-tail key­words and FAQs into its con­tent. Rather than find­ing the appro­pri­ate web­site tab or link, you will be able to con­ver­sate with a web­site to find the infor­ma­tion you need. 
  • Sto­ry­telling — Con­tent is king, and no com­pa­ny under­stands this bet­ter than Net­flix. With over 1300 TV shows and 4300 movies, Net­flix is at the fore­front of pro­vid­ing con­tent for every­one. The future of web design is in the abil­i­ty to cre­ate per­son­al­ized expe­ri­ence maps that can eas­i­ly guide your poten­tial cus­tomers based on their online behav­iors. By inte­grat­ing data across all plat­forms, you’ll be able to reach your tar­get audi­ence and keep them engaged on your busi­ness web­site while giv­ing them con­trol over their experience. 

Plan for the Future of Web Design

While some of these ele­ments list­ed are far off in the web’s future, many web design­ers intro­duce these new tech­nolo­gies into our every­day lives. Now is the time to make strate­gic mar­ket­ing moves to inte­grate and include these ele­ments in prepa­ra­tion for the evo­lu­tion. If com­put­er tech­nol­o­gy is updat­ing every two years, new web designs will inevitably fol­low suit. 

As award-win­ning experts in dig­i­tal mar­ket­ing strat­e­gy, we under­stand the impor­tance of incor­po­rat­ing cut­ting-edge tech­nol­o­gy into your busi­ness goals and objec­tives. Whether you cur­rent­ly have an online pres­ence or not, now is the time to ensure you are not left behind. Your cus­tomers are look­ing for your prod­ucts and ser­vices online. We make sure they find you and make a purchase. 

Give us a call today for a free mar­ket­ing assess­ment to get started!