We are liv­ing in the dig­i­tal world—where almost every­thing is being influ­enced by the inter­net. With mod­ern tech­nolo­gies, a good num­ber of firms are tak­ing their games to dig­i­tal mar­ket­ing solu­tions. With dig­i­tal mar­ket­ing solu­tions like SEO, you have a tool that will increase your online vis­i­bil­i­ty, improve lead gen­er­a­tion, and opti­mize your rev­enues.  Plus, the com­pe­ti­tion out there is real. You will be com­pet­ing with an array law firm. Thus, you must get it right with your dig­i­tal mar­ket­ing strate­gies. But you don’t have to fear the com­pe­ti­tion. You can do it and even beat the big firms out there. This lawyer mar­ket­ing guide con­tains action­able tech­niques you can use to instant­ly turn around your law firm’s for­tunes.

Actionable Techniques for the Result Oriented Law Firm SEO

Creating Law Hubs

Cre­at­ing law hubs is one of the best ways of increas­ing your firm’s vis­i­bil­i­ty. With a law firm SEO hub—which is a con­sol­i­dat­ed con­tent for all your prac­tice areas—you have the pow­er to give your vis­i­tors resource­ful infor­ma­tion and turn them into active clients. So, cre­ate unique con­tent. Focus on writ­ing long articles—preferably 1000 words long. Nat­u­ral­ly, insert your key­words. Write short sen­tences. Also, ensure that the para­graphs are short. Proof­read your con­tent before pub­lish­ing them. With con­tent hubs, you can estab­lish your author­i­ty in your area of prac­tice. This will make the clients trust your services—a key step towards improv­ing your lead gen­er­a­tion capac­i­ty.

Long-Form Content

Accord­ing to experts, cre­at­ing long-form con­tent will help rank your pages high­er on Google. So, cre­ate con­tent that is more than 1,890 words longer.  Of course, writ­ing long con­tent takes time and effort. How­ev­er, it’s worth your time. Plus, if you don’t have the time and skills to imple­ment attor­ney SEO, you can hire an agency to do it for you. With an SEO agency, you have dig­i­tal mar­ket­ing experts with the right skills, knowl­edge, and expe­ri­ence to move your prac­tice to great­ness.

Pimp the Main Website Navigation

Arrange your main web­site. Ensure, the main web­site has your core prac­tice areas. Remem­ber, major search engines tend to scan through your pages to estab­lish your areas of prac­tice before rank­ing your site. So, take advan­tage of the main page to include all your key prac­tice areas. For instance, if you are offer­ing crim­i­nal defense, your main page should include things like:

  • Best crim­i­nal attor­ney
  • Crim­i­nal defense lawyer
  • Crim­i­nal defense attor­ney

Remem­ber, bury­ing your prac­tice area in inac­ces­si­ble pages will harm your site. So, be sure to place the main prac­tice con­tent on the front and cen­ter of your website’s nav­i­ga­tion area. It will boost vis­i­bil­i­ty and help clients to eas­i­ly find you.

Say no to Keyword Overstuffing

Of course, key­words are impor­tant when it comes to rank­ing your web­site high­er on Google. How­ev­er, over­do­ing it will neg­a­tive­ly affect your site’s Google rank­ing. Plus, forc­ing key­words into your con­tent will make things look unnat­ur­al. So, weave the key­words into your con­tent in a nat­ur­al way. Also, stick to the right key­word den­si­ty.

Take Care of the Alt, Title Tags and Meta Description

Weave the key­words into the title tags, alt tags, as well as Meta descrip­tions. Remem­ber, the tag is an impor­tant aspect of your site. So, weave then nat­u­ral­ly into these key areas. Use the right key­words in the images. Do the same to videos. Be cre­ative with the way you weave them. Every­thing should look nat­ur­al.

Use alt text to seam­less­ly incor­po­rate the key­words. It will help your site get atten­tion from site vis­i­tors. How­ev­er, avoid spam­ming your key­words. Also, don’t overuse them. Also, be descrip­tive as far as the images are con­cerned.

Link Properly

Link build­ing is an impor­tant aspect when it comes to SEO for law firms. Thus, get­ting it cor­rect will give you an upper hand when it comes to increas­ing your online vis­i­bil­i­ty. Adopt the best link build­ing best prac­tices. Avoid cheap links. Also, ensure that there are no bro­ken links in your con­tent. Hire a link build­ing expert to help you. Learn how to get links from author­i­ty sites. Add inter­nal links to your pages. Also, be sure to cre­ate high-qual­i­ty out­bound links to author­i­ty out­side web­sites. With prop­er link build­ing, you have a tool that will help you get more leads and gen­er­ate rev­enues. Plus, out­bound links will make your ser­vice offer­ing credible—which will auto­mat­i­cal­ly earn you qual­i­ty back­links.

Link Properly

Monitor the Progress

Use rep­utable web rank­ing-based soft­ware to mon­i­tor the progress of your law firm SEO cam­paign. Mon­i­tor the progress every 3 months. With advanced soft­ware, you will get insights as far as the progress of your SEO for attor­ney cam­paign is con­cerned. You will know the areas that are yield­ing results and areas that need improve­ment. With this strat­e­gy, you can eas­i­ly appro­pri­ate your ener­gy for bet­ter results.

Social Media

When it comes to dig­i­tal mar­ket­ing, the pow­er of social media can­not be under­es­ti­mat­ed. Plus, more and more peo­ple are turn­ing to social media when search­ing for legal infor­ma­tion. So, lever­age the pow­er of social media to improve your online vis­i­bil­i­ty. Social media plat­forms like Face­book, Insta­gram, and LinkedIn can boost your online vis­i­bil­i­ty and get you more leads. Con­sid­er cre­at­ing qual­i­ty con­tent. Then share it via social media plat­forms. Also, cre­ate qual­i­ty videos on your area of prac­tice. Upload then to Face­book. Ensure that the pho­tos are short, qual­i­ty, and clear to the point. Use the right key­words. You can also hire influ­encers to com­ple­ment your social media mar­ket­ing cam­paign.

The Bottom-Line

It’s time to take your dig­i­tal mar­ket­ing game to anoth­er lev­el. The above lawyer SEO tech­niques will help improve your online vis­i­bil­i­ty, improve your Google rank­ing, and increase your lead acqui­si­tion. From cre­at­ing pow­er­ful con­tent hubs to avoid­ing key­word stuffing—these tech­niques are proven and will com­ple­ment your mar­ket­ing efforts.

SOURCE: Tech Tricks World