Social media marketing Miami is a serious business to be in bed with. Everybody is competing, nobody is sleeping, and we all want the same results: product sales and brand loyalty.
One of the many ways that marketers stay connected with today’s consumers is through social media and amongst the many questions executives ask, one we hear most consistently is:
“How often should I post for my social media campaign?”
It is an excellent question and one that might vary brand to brand, campaign to campaign. Let’s look at some timing rules of thumb:
Social Media Marketing Tips: Posting Frequency
Whatever you do, remain consistent. Create a posting calendar before you launch your campaign and stick to it, no matter the engagement results. Consumers notice when you post and how often, and they come to expect it. For example, if you post early in the morning, always post early in the morning- it will become part of your consumers’ waking routine.
- Follower Count
Depending on how many followers you have, the strategy behind frequency changes. In general, if you have 10K+ followers, post twice a day. If you have less, stick to once a day.
Effective social media marketing takes time, patience and practice. You are bound to run into trial and error, despite the many automated calendars you pull in for support. That’s okay! We are all learning our way through the ever changing digital revolution, and there is no better way to perfect your own digital strategy than through finding out first-hand what works for your brand and (maybe more importantly) what doesn’t.
If you want to work with the best social media management in Miami, get in touch with our team at Rosy Strategies.