With such a large percentage of the public using social media – Pew Research Center reports 70 percent – businesses can’t afford not to interact with customers via channels like Facebook, Twitter and other social platforms. But while you should be marketing via social media, you shouldn’t necessarily be on every channel. It’s important for you to invest in the platforms where you’re more likely to reach and engage with your audience.
To choose the best social media channels for you to interact with your customers, take some time to familiarize yourself with each network, how it runs and what demographics use that platform. Here are the basics you need to know about today’s most popular social media platforms.
Facebook is the biggest social network on the web, both in terms of name recognition and total number of users. With nearly 2 billion active users, Facebook is a great medium for connecting people from all over the world with your business.
In the 13 years since it launched, Facebook has grown from a simple website where college students could keep in touch into a multifaceted web and mobile social platform where anyone can connect with not just their friends and family, but also celebrities, organizations, businesses and more, thanks to the Pages feature.
Considering that Facebook has a wealth of options for any type of organization, it’s a great starting point for your business, regardless of your industry. You can use Facebook to share photos, videos, important company updates and more. Additionally, the site can be more low-maintenance than other social networks. Whether you post several updates a day or only a few a week won’t make much of a difference in what your fans think of you.