Creating a brand identity on social media is the first step in curating a strong presence online. Content must be expertly crafted and shared at exactly the right moments on the platforms that target consumers tend to use.
Any company who has built a social presence from the ground up knows the labor that goes into perfecting the social craft. It is a lot of work! Maintaining a cohesive aesthetic, finding unique photo and video content and establishing an authoritative industry voice all take considerable time, effort and creativity. Of course, it is worth it when accounts generate followers who like, comment and share content that leads a wider audience to become loyal consumers.
Managing Social Media
Once social media accounts are set up across the appropriately researched platforms, social media management becomes essential to digital success. Social management makes digital efforts more effective and efficient.
First, it is essential to identify the most important social channels. These include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google+, YouTube, Pinterest, and Quora. Amongst the primary platforms, it is necessary to identify which platforms are most prone to engagement by target consumers. Gain an understanding of why some platforms are more important than others. This will make it easier to identify which types of content will effectively reach audiences through the various platforms.
Once the respective platforms and marketing efforts are connected, brands can begin to streamline promotions and activity on their most valuable networks.
Streamlining includes maintaining a cohesive image across all platforms. Make sure that the same company avatar is used on all pages, backgrounds match branding and that all descriptions and bios are the same. Some platforms will require a different language usage, but sentiments should match. For example, LinkedIn requires a serious, professional and educational tone while Instagram can shine a light on a company’s personality. However, both should explain the same purpose and mission of a brand.
When a distinct brand presence is established, it must be maintained in order to be successful and have a shot at growth.
Sharing content must be consistent. Consumers get used to the type of content they receive from brands and begin to accept notifications of new content as parts of their day. Missing a day of posts or an important moment to comment on a cultural event can deter an audience member from maintaining allegiance to your account.
An effective way to stay on top of posting is to use a social media management calendar. Automated services can help remind you when to post, what to post about and eliminate the chaos that often accompanies the last-minute post reminder.
Social media accounts should be continually monitored, even if only for 15 minutes a day! Keep an eye out for positive, constructive interactions and stay mindful of any negative feedback. Criticism can’t be ignored, but it can be addressed in a way that sheds a mature, responsible light on your brand. Comments should be replied to within 24 hours, and there should always be a survey of how boosted content is performing.
Social media management is vital to the health of your well-curated, hard earned social presence. Managing content means posting regularly, surveying feedback and interactions and constantly evaluating the health of your various online profiles. Social media marketing services help keep management on track so that you can focus on curating and delivering more authentic content that keeps consumers coming back for more. For the best management of social media marketing in Fort Lauderdale, get in touch with our team of experts at Rosy Strategies.