Cre­at­ing a brand iden­ti­ty on social media is the first step in curat­ing a strong pres­ence online. Con­tent must be expert­ly craft­ed and shared at exact­ly the right moments on the plat­forms that tar­get con­sumers tend to use.

Any com­pa­ny who has built a social pres­ence from the ground up knows the labor that goes into per­fect­ing the social craft. It is a lot of work! Main­tain­ing a cohe­sive aes­thet­ic, find­ing unique pho­to and video con­tent and estab­lish­ing an author­i­ta­