Cre­at­ing a brand iden­ti­ty on social media is the first step in curat­ing a strong pres­ence online. Con­tent must be expert­ly craft­ed and shared at exact­ly the right moments on the plat­forms that tar­get con­sumers tend to use.

Any com­pa­ny who has built a social pres­ence from the ground up knows the labor that goes into per­fect­ing the social craft. It is a lot of work! Main­tain­ing a cohe­sive aes­thet­ic, find­ing unique pho­to and video con­tent and estab­lish­ing an author­i­ta­tive indus­try voice all take con­sid­er­able time, effort and cre­ativ­i­ty. Of course, it is worth it when accounts gen­er­ate fol­low­ers who like, com­ment and share con­tent that leads a wider audi­ence to become loy­al con­sumers.

Managing Social Media

Once social media accounts are set up across the appro­pri­ate­ly researched plat­forms, social media man­age­ment becomes essen­tial to dig­i­tal suc­cess. Social man­age­ment makes dig­i­tal efforts more effec­tive and effi­cient.

Account Priorities

First, it is essen­tial to iden­ti­fy the most impor­tant social chan­nels. These include Face­book, Twit­ter, LinkedIn, Insta­gram, Snapchat, Google+, YouTube, Pin­ter­est, and Quo­ra. Amongst the pri­ma­ry plat­forms, it is nec­es­sary to iden­ti­fy which plat­forms are most prone to engage­ment by tar­get con­sumers. Gain an under­stand­ing of why some plat­forms are more impor­tant than oth­ers. This will make it eas­i­er to iden­ti­fy which types of con­tent will effec­tive­ly reach audi­ences through the var­i­ous plat­forms.

Once the respective platforms and marketing efforts are connected, brands can begin to streamline promotions and activity on their most valuable networks.

Streamlined Messaging

Stream­lin­ing includes main­tain­ing a cohe­sive image across all plat­forms. Make sure that the same com­pa­ny avatar is used on all pages, back­grounds match brand­ing and that all descrip­tions and bios are the same. Some plat­forms will require a dif­fer­ent lan­guage usage, but sen­ti­ments should match. For exam­ple, LinkedIn requires a seri­ous, pro­fes­sion­al and edu­ca­tion­al tone while Insta­gram can shine a light on a com­pa­ny’s per­son­al­i­ty. How­ev­er, both should explain the same pur­pose and mis­sion of a brand.

When a distinct brand presence is established, it must be maintained in order to be successful and have a shot at growth.

Sharing Consistency

Shar­ing con­tent must be con­sis­tent. Con­sumers get used to the type of con­tent they receive from brands and begin to accept noti­fi­ca­tions of new con­tent as parts of their day. Miss­ing a day of posts or an impor­tant moment to com­ment on a cul­tur­al event can deter an audi­ence mem­ber from main­tain­ing alle­giance to your account.

An effec­tive way to stay on top of post­ing is to use a social media man­age­ment cal­en­dar. Auto­mat­ed ser­vices can help remind you when to post, what to post about and elim­i­nate the chaos that often accom­pa­nies the last-minute post reminder.

Comment Patrol

Social media accounts should be con­tin­u­al­ly mon­i­tored, even if only for 15 min­utes a day! Keep an eye out for pos­i­tive, con­struc­tive inter­ac­tions and stay mind­ful of any neg­a­tive feed­back. Crit­i­cism can’t be ignored, but it can be addressed in a way that sheds a mature, respon­si­ble light on your brand. Com­ments should be replied to with­in 24 hours, and there should always be a sur­vey of how boost­ed con­tent is per­form­ing.

Social media man­age­ment is vital to the health of your well-curat­ed, hard earned social pres­ence. Man­ag­ing con­tent means post­ing reg­u­lar­ly, sur­vey­ing feed­back and inter­ac­tions and con­stant­ly eval­u­at­ing the health of your var­i­ous online pro­files. Social media mar­ket­ing ser­vices help keep man­age­ment on track so that you can focus on curat­ing and deliv­er­ing more authen­tic con­tent that keeps con­sumers com­ing back for more. For the best man­age­ment of social media mar­ket­ing in Fort Laud­erdale, get in touch with our team of experts at Rosy Strate­gies.