By 2019, over half of video trafÂfic will be from conÂtent delivÂery. MilÂlenÂniÂals are increasÂingÂly more tuned into motion picÂture, optÂing for the ease of watchÂing indusÂtry experts as they learn about what’s going on in the world, in their prodÂucts and in the comÂpaÂnies, they so thorÂoughÂly invesÂtiÂgate before following.
Video might be an unmisÂtakÂable staÂple of digÂiÂtal marÂketÂing now, but it shouldÂn’t be used to simÂply mask marÂketÂing tacÂtics. MilÂlenÂniÂals and younger audiÂences are quick to detect adverÂtisÂing ploys and won’t stand for a minute of it. Video extends itself as a genÂuine way for you to share your misÂsion with conÂsumers. Use tutoÂriÂals to show cusÂtomers how to use a prodÂuct, not to encourÂage them to buy it. Host interÂviews to help them learn more about your cause, not to sign up or folÂlow a link at the video’s end. Sure, call to action (CTAs) are good and necÂesÂsary, but they won’t be the driÂver in video camÂpaigns that lead the future. ProÂduce from your brand’s heart! CusÂtomers will follow.
But enough about intent, let’s look at why we love video conÂtent:
Why is video so strong?
- VisuÂal impact
The visuÂal impact of video alone grabs viewÂers’ attenÂtion, even if only for a few moments. If proÂducÂtion qualÂiÂty is high, video has the capaÂbilÂiÂty to hold conÂsumer attenÂtion for much longer. - SimÂplicÂiÂty
WatchÂing a video is easy. Press play, sit back and absorb bounÂtiÂful insight in just a few minutes. - ImmeÂdiÂaÂcy
No waitÂing is necÂesÂsary to watch a video. No email address has to be givÂen, an app does not need to be downÂloaded, there is no waitÂing for a sale or a proÂducÂt’s debut. Video is here now; it can be watched immeÂdiÂateÂly. After watchÂing, conÂsumers become eduÂcatÂed on the subject.
ComÂbine video with social
Video efforts can be comÂbined with social media marÂketÂing MiaÂmi for maxÂiÂmum reach and camÂpaign fulÂfillÂment. Behind Google, YouTube is the leadÂing search engine. From cookÂing tutoÂriÂals to learnÂing how to invest monÂey, conÂsumers and thought leadÂers want to learn through both audio and visuÂal. We all learn difÂferÂentÂly, and for many, step-by-step tutoÂriÂals work best.
Use your existÂing social media platÂforms to proÂmote your video conÂtent. Whether you link to YouTube or embed it on your proÂfile pages, take advanÂtage of the interÂsecÂtion of social media and video sharing.
VlogÂging
BecomÂing an authorÂiÂtaÂtive voice on indusÂtry matÂters via video is anothÂer way to difÂferÂenÂtiÂate yourÂself and your brand amongst comÂpetiÂtors. Don’t be shy about proÂmotÂing yourÂself as a video figure!
Video blogÂging does not always have to be about eduÂcatÂing an audiÂence. It can be about havÂing fun and givÂing viewÂers a backÂstage pass to your busiÂness or life.
VlogÂging encourÂages these qualities:
- SponÂtaneÂity
Be sponÂtaÂneous with your vlogÂging. ConÂsumers will be curiÂous to tune in when you start a live video at an award’s show or in the midÂdle of the day. - Stream of consciousness
Allow viewÂers to folÂlow your thought process so they can betÂter underÂstand how you interÂact with your brand’s prodÂucts and services. - InterÂestÂing
VlogÂging is more interÂestÂing, and it’s an opporÂtuÂniÂty to present out-of-box charÂacÂterÂisÂtics that often get tucked away in marÂketÂing and adverÂtisÂing campaigns. - ProÂducÂtion Quality
This is one of the few times that proÂducÂtion qualÂiÂty does not impact video ratÂings. ViewÂers want to see you behind the scenes, so it’s okay to shoot on your smart phone in selfÂie mode. - Open
Be open with your audiÂence! Answer live quesÂtions, be honÂest about who you are and always be transparent.
Video conÂtent manÂageÂment is a fun task to take on as video takes over digÂiÂtal marÂketÂing. For expert advice and guidÂance, reach out to our inteÂgratÂed marÂketÂing agency, Rosy StrateÂgies. We look forÂward to workÂing with you!