Social Media and Small Business
Sometimes it seems that social media is made for small businesses. The platform is essentially a free way to connect with consumers all over the world, to share your brand in a unique way and begin generating sales.
And yet another powerful use of social media is its capacity for communication. As a small business, reaching out to potential consumers and fostering relationships through customer support are two important areas to constantly improve. If you are a small business, and you haven’t used your social media platforms to communicate, now is the time to get up to speed and start chatting with your audience.
How to Use Social Media for Business
Social media can be used in a variety of ways. Amongst the most prominent for small businesses is communication. Social media platforms provide easy and accessible channels through which to share information about the brand or products, respond to customer questions or concerns, create personal touch-points with potential buyers and to gather data on your target consumer’s behavior. Mastering how to communicate with clients on social media helps small businesses learn, grow and succeed in their industries.
Benefits of Social Media for Your Company
The benefits of using social media are many. Some businesses rely on communication tools, and others focus on content aesthetics. The areas of interest depend on the industry, specific social platform, business objectives and marketing goals (identifying these goals with your social marketing strategy team is a wise starting point).
Here is a short list of the benefits your company will get from communicating with social media:
- Increase sales — That’s right, social media increases sales. Brand awareness and exposure are two starting points in the sales funnel.
- Enhance customer support — Respond to customer requests right away and improve the trust between brand and buyer.
- Audience adaptability — Know your platform audience; Are they taking a break? Looking for work? Searching for a product? The content you share and message you communicate vary according to platform and audience.
- Added brand exposure — The more face-time you get with consumers, the more likely they are to recognize and choose your brand at the point of purchase.
- Holistic marketing — Round out your marketing strategy by providing a touch-point at every communication platform, including social media. Remember — one message, many modes.
- Supplementary tool — Use social media to supplement traditional and digital marketing endeavors, to support sales efforts and to support business development.
- Data tracking and analysis — Collect consumer data to analyze behavior, and then use this data in strategy refinement!
Best Social Media for Business
Not all platforms are created equal; the audience polls vary according to the social network’s intended function. Let’s look at the top profiles to maintain your small business:
- Instagram — Share your aesthetic and personal or “fun” side with consumers.
- LinkedIn — Market your business professional as you network with other industry professionals.
- YouTube — Begin building a video channel and regular audience; embed these videos in emails, social posts, and web promotions.
Tips for Implementing Your New Tools
Getting started can be both exciting and overwhelming. Follow these tips to keep a cool head on your shoulders while striving toward maximum results.
- Start slowly, trying one new tool at a time
- Use a beta group: Test out your content to a select few before rolling it out to the public
- Gather feedback: Before implementing company-wide, gather and include feedback
Tips for Using Social to Communicate Effectively
Consistency Is Key
Consistency is essential to consumer rapport. Set regular time frames to post, share, comment and respond. Keep content consistent with brand aesthetic or with the message you want to share on that platform. Consumers should always know what they can expect from you.
Stay On Brand
Even when sharing personal clips of the company, infuse your brand messaging in content.
Adapt Brand Voice to Each Medium
As mentioned, each medium is different. Make the most of your time on social platforms by adapting your voice on each medium for that specific audience (e.g. professional, clever, humorous, informative).
Use the Forums to Communicate
Yes, the goal is driving more sales, but that’s not the objective of social media. Use social media to engage with followers, to communicate effectively and to invite consumers “inside” of your company so when the time comes to purchase a product that you offer, your brand is top of mind.
Hire a Professional Team
Working with an experienced team is often the best bet for implementing social media as a communication tool at your small business. While there is a lot to learn from first-hand experience, not all small businesses can afford the cost of trial and error. A professional team, on the other hand, provides invaluable insight into what works in the industry, what has worked for comparable businesses and more. Take advantage of the education that comes along with working with experts, too!
Do You Have Tips to Share?
Have you used social media in your business and seen direct results? Let us know! We’d love to hear more about what’s been difficult, what’s been easy, what’s been eye-opening and what’s really worked for your brand to gain traction with target consumers. Share your stories in the comments below.
Rosy Strategies provides holistic guidance to small and medium-sized businesses expanding their reach through digital marketing. Our solutions accommodate a variety and internal inefficiencies and handle complex or time-consuming platforms, such as social media. Learn more about how we can help you achieve your business goals by getting in touch with a member of our team today.