SEO is an impor­tant mar­ket­ing tool to use for lever­ag­ing search engines to max­i­mize web­site traf­fic, brand expo­sure, cus­tomer acqui­si­tion, high con­ver­sion rates and ulti­mate­ly, prof­itable sales num­bers.

What Is SEO?

Search engine opti­miza­tion (SEO) is like a behind-the-scenes con­ver­sa­tion between your web­site and Google (or anoth­er search engine). Your web­site tells Google what it’s all about, what infor­ma­tion it has, what prod­ucts are for sale, how recent­ly it was updat­ed, how pleas­ant its view­ing expe­ri­ence is, etc. If all these fea­tures pass Google’s stan­dards, the search engine can then rec­om­mend your web­site when a cus­tomer comes knock­ing for your prod­uct or ser­vice.

Why SEO Is Important for Business?

Com­pet­ing for clients in busi­ness is a chal­lenge in any indus­try, in any decade. One of the biggest chal­lenges busi­ness face today is dig­i­tal­ly con­nect­ing with con­sumers. We are more con­nect­ed than ever before, so it should seem easy that we can reach the entire world, right? Sure, with con­cert­ed effort.

While we are con­nect­ed, we are not alone in bring­ing a busi­ness online and hop­ing mil­lions will find it. In order to get your web­site to show up on Google when a con­sumer search­es for your key­words, you must have excel­lent SEO in place.

Importance of SEO for Small Businesses

If you ever won­dered whether SEO was impor­tant for small busi­ness­es as well, the answer is, yes! SEO is espe­cial­ly impor­tant for small and grow­ing busi­ness­es. A dig­i­tal mar­ket­ing strat­e­gy that empha­sizes SEO gets your brand in front of more con­sumers, estab­lish­es a promi­nent place on search engines and max­i­mizes con­ver­sions so you can turn a high­er prof­it, and improve busi­ness devel­op­ment.

search engine optimization

Here’s why SEO is important for business:

  • Best user expe­ri­ence

While check­ing off SEO box­es for Google can seem tedious, it requires you to make enhance­ments on your web­site that opti­mize your con­sumers’ expe­ri­ences. An enjoy­able expe­ri­ence will invite con­sumers back time and time again, and more like­ly con­vert them into loy­al cus­tomers.

  • Con­ver­sion rates

Good SEO increas­es con­ver­sion rates, as the site design is tai­lored to what con­sumers are search­ing for, and pro­vides a shop­ping expe­ri­ence that makes it easy to check out with your prod­ucts.

  • ROI

Invest­ing in SEO comes at a high price, and it is worth every pen­ny. Absorb­ing and main­tain­ing promi­nent Google search real estate is a crit­i­cal step to ensur­ing your brand gets the great­est pos­si­ble reach and ROI.

  • Brand aware­ness

The stronger your SEO, the wider your web­site trav­els, and the more peo­ple who find out about your brand. Brand aware­ness is the first step in the con­sumer pur­chase fun­nel, so it is an essen­tial one.

  • Local search

If you are a small busi­ness, the best way to out­shine big com­peti­tors is to show up first in local search­es. Google showed that 80 per­cent of search­es are done local­ly, mean­ing con­sumers want to see options for stores and restau­rants that are locat­ed in their near prox­im­i­ty. This is the best way to get more traf­fic to your shop.

  • Con­sumer insight

SEO gar­ners valu­able insight that will lead to more edu­cat­ed and prof­itable deci­sions when it comes to brand adver­tis­ing, con­tent cre­ation, key­word use, and con­sumer behav­ior. Under­stand­ing how your con­sumers search, and what leads them to make a pur­chase, are two of the most impor­tant insights to use as guid­ance in your mar­ket­ing strat­e­gy.

All in all, SEO is cru­cial for small busi­ness­es, and Rosy Strate­gies is here to help you with every aspect of under­stand­ing, build­ing, and exe­cut­ing the SEO strat­e­gy that your grow­ing com­pa­ny needs. To learn more about our ser­vices and how we can help your busi­ness, reach out to our team, today!