SEO is an important marketing tool to use for leveraging search engines to maximize website traffic, brand exposure, customer acquisition, high conversion rates and ultimately, profitable sales numbers.
What Is SEO?
Search engine optimization (SEO) is like a behind-the-scenes conversation between your website and Google (or another search engine). Your website tells Google what it’s all about, what information it has, what products are for sale, how recently it was updated, how pleasant its viewing experience is, etc. If all these features pass Google’s standards, the search engine can then recommend your website when a customer comes knocking for your product or service.
Why SEO Is Important for Business?
Competing for clients in business is a challenge in any industry, in any decade. One of the biggest challenges business face today is digitally connecting with consumers. We are more connected than ever before, so it should seem easy that we can reach the entire world, right? Sure, with concerted effort.
While we are connected, we are not alone in bringing a business online and hoping millions will find it. In order to get your website to show up on Google when a consumer searches for your keywords, you must have excellent SEO in place.
Importance of SEO for Small Businesses
If you ever wondered whether SEO was important for small businesses as well, the answer is, yes! SEO is especially important for small and growing businesses. A digital marketing strategy that emphasizes SEO gets your brand in front of more consumers, establishes a prominent place on search engines and maximizes conversions so you can turn a higher profit, and improve business development.
Here’s why SEO is important for business:
- Best user experience
While checking off SEO boxes for Google can seem tedious, it requires you to make enhancements on your website that optimize your consumers’ experiences. An enjoyable experience will invite consumers back time and time again, and more likely convert them into loyal customers.
- Conversion rates
Good SEO increases conversion rates, as the site design is tailored to what consumers are searching for, and provides a shopping experience that makes it easy to check out with your products.
Investing in SEO comes at a high price, and it is worth every penny. Absorbing and maintaining prominent Google search real estate is a critical step to ensuring your brand gets the greatest possible reach and ROI.
- Brand awareness
The stronger your SEO, the wider your website travels, and the more people who find out about your brand. Brand awareness is the first step in the consumer purchase funnel, so it is an essential one.
- Local search
If you are a small business, the best way to outshine big competitors is to show up first in local searches. Google showed that 80 percent of searches are done locally, meaning consumers want to see options for stores and restaurants that are located in their near proximity. This is the best way to get more traffic to your shop.
- Consumer insight
SEO garners valuable insight that will lead to more educated and profitable decisions when it comes to brand advertising, content creation, keyword use, and consumer behavior. Understanding how your consumers search, and what leads them to make a purchase, are two of the most important insights to use as guidance in your marketing strategy.
All in all, SEO is crucial for small businesses, and Rosy Strategies is here to help you with every aspect of understanding, building, and executing the SEO strategy that your growing company needs. To learn more about our services and how we can help your business, reach out to our team, today!