By 2020, voice searches will make up for half of all searches conducted on the internet. As mobility rises and consumers turn toward hand-held devices, it is natural that they use built-in AI systems, such as Siri.
Alongside AI bots embedded within smart mobile devices, one in six Americans currently owns a smart speaker, such as Alexa or Google Home. These devices enable consumers to ask their queries via dialogue at home or on the go.
What defines voice search?
Voice search is defined by its conversational tone and question-phrased queries. A typed query tends to look like a keyword, such as “healthy dog food”. A voice search, on the other hand, tends to be more conversational as consumers adopt a feeling of camaraderie with the AI system at play. A voice search for healthy dog food sounds more like “Hey Google, which food brand is the healthiest for my dog?”
Voice search SEO is real and worth adopting
As shown above, voice search produces queries in the form of questions, a habit Google’s algorithm has been preparing to accommodate. As more consumers turn toward voice searchers, the habit translates to typed queries as well, prompting users to search for answers in longer format questions in the search bar.
How voice search optimization works
Google accounts for the change in query habit by including an added variety of keywords to searches. Knowing this, brands can improve their website SEO by including voice search keywords phrases and questions
How Voice Search Will Continue To Impact SEO in 2019
We might not yet be at the predicted fifty percent of searches via voice, but we are not far away. Currently, brands are striving to accommodate language and content to keep their SEO updated and this trend will only expand further next year to remain competitive in the marketplace and on Google’s algorithm.
Here Is a Few of the Ways Voice Search Will Continue to Impact SEO:
Content becomes more answer-focused
If more consumers are asking question-format queries, then they are expecting more answer-format responses. Try to provide answers to keyword questions your users are searching, and try to predict what other questions they might ask pertaining to your product or service. Amongst other ranking factors, Google will favor the most straight-forward and thorough answer to the searcher’s question.
Brands will include longer form SEO keyword phrases and questions
Short keyword phrases will still be included as an important element of SEO, but brands also need to include questions-format phrases in headings, subheadings and body text.
Searches are localized
There is a positive correlation between voice searches and mobile searches, indicating that many voice searches are made on the go. In response to this conclusion, Google is matching consumers with companies who not only answer the question at hand but also who are in near proximity. Make sure your site is registered with Google My Business so it shows up to consumers when searching for your product or service in your geographic area.
Websites are mobile-responsive
If a soon-to-be majority of searches are conducted on mobile devices, it is imperative that company websites are mobile responsive. Mobile responsive takes a site one step further from mobile friendly and ensures that it is entirely interactive in its UX experience. If a consumer on a mobile device cannot flawlessly engage with a website which Google lists as an answer to the searcher’s query, Google will demote said website in its algorithm.
To learn about voice search and how to embed it in your marketing strategy to optimize your SEO in 2019, get in touch with our team at Rosy Strategies. We look forward to guiding your brand through the ever-evolving present of digital marketing.