When you’re ready to expand your busiÂness presÂence online, underÂstandÂing how to use TwitÂter for busiÂness marÂketÂing can be a game-changÂer for you! Every social media platÂform has its own unique audiÂence, and not all platÂforms are right for your busiÂness. So before makÂing the deterÂmiÂnaÂtion to set up a busiÂness TwitÂter account, it’s essenÂtial to know how it will help your busiÂness grow and if it’s a good fit for your marÂketÂing objectives.
Benefits of Twitter for Marketing
Social media is one of the best free marÂketÂing tools availÂable. HowÂevÂer, it is even more effecÂtive when you underÂstand how to use sevÂerÂal difÂferÂent platÂforms to expand your busiÂness online and build brand awareÂness. There are sevÂerÂal benÂeÂfits to using TwitÂter for busiÂness marÂketÂing, including:
- Brand buildÂing - You’ve probÂaÂbly heard of the imporÂtance of buildÂing brand awareÂness a lot. That’s because brand awareÂness has to do with how familÂiar peoÂple are with your busiÂness and the mesÂsage you are tryÂing to conÂvey. When your tarÂget audiÂence is familÂiar with your busiÂness’s disÂtinct qualÂiÂties and image, you will be recÂogÂnizÂable anyÂwhere. Using TwitÂter, you can share these charÂacÂterÂisÂtics about your brand in brief but quick tweets that raise your visÂiÂbilÂiÂty. EvenÂtuÂalÂly, doing this will increase your folÂlowÂing and expand your busiÂness to potenÂtial cusÂtomers or clients that want to do busiÂness with you.
- Leads and sales — Once you have grown your brand audiÂence, you will conÂnect with more potenÂtial cusÂtomers lookÂing to do busiÂness with you. You can use this inforÂmaÂtion to tarÂget speÂcifÂic segÂments of your marÂket to genÂerÂate leads and interÂact with curÂrent cusÂtomers to become brand ambasÂsadors. The cumuÂlaÂtive impact of genÂerÂatÂing leads and interÂactÂing with existÂing cusÂtomers will lead to conversions.
- ConÂnecÂtion - Your curÂrent and potenÂtial cusÂtomers want to conÂnect to make a genÂuine conÂnecÂtion. BuildÂing relaÂtionÂships and estabÂlishÂing trust is what susÂtains a busiÂness. AnswerÂing quesÂtions or addressÂing comÂplaints through TwitÂter demonÂstrates busiÂness transÂparenÂcy that cusÂtomers appreÂciÂate. CusÂtomers gravÂiÂtate towards honÂesty. The goal is to build a strong busiÂness repÂuÂtaÂtion for responÂsiveÂness and authenticity.
- ComÂmuÂniÂty - DevelÂopÂing a conÂnecÂtion is an essenÂtial part of buildÂing a brand comÂmuÂniÂty of folÂlowÂers. When your folÂlowÂing has sigÂnifÂiÂcantÂly grown and responds to your brand, it’s time to encourÂage them to spread the word through retweets, leadÂing to increased engageÂment and conversion.
How To Use Twitter for Business Marketing
When you’re ready to reap the benÂeÂfits and rewards, knowÂing how to use TwitÂter for busiÂness and marÂketÂing is the first step to buildÂing your brand using this platÂform. Your tarÂget audiÂence wants to conÂnect to the perÂson behind the brand. Most conÂsumers agree that a brand’s authenÂticÂiÂty is a critÂiÂcal facÂtor in what busiÂnessÂes they chose to like and support.
They expect the comÂpaÂnies that they spend monÂey with to be authenÂtic in how they present themÂselves. By learnÂing how to use TwitÂter for busiÂness marÂketÂing, you will estabÂlish a trustÂing relaÂtionÂship and conÂnecÂtion with peoÂple who want to spend monÂey with you.
- FolÂlow — The more peoÂple you folÂlow on TwitÂter, the more likeÂly more peoÂple will folÂlow you. When you folÂlow to get folÂlowÂers in return, you also raise your brand visÂiÂbilÂiÂty in the process. It’s imporÂtant only to folÂlow busiÂnessÂes and influÂencers interÂestÂed in your busiÂness, prodÂucts, or serÂvices. You’ll want to add comÂpetiÂtors and othÂer brands to evalÂuÂate their posts and learn from their brandÂing efforts. FolÂlowÂing niche users will help you improve your postÂings and keep you curÂrent on attractÂing your tarÂget audience.
- SchedÂule — One of the lessÂer-known strateÂgies when learnÂing how to set up a busiÂness TwitÂter account is the imporÂtance of schedÂulÂing your tweets. As a busiÂness ownÂer, you are busy serÂvicÂing your cusÂtomers and planÂning events. You don’t want to miss out on opporÂtuÂniÂties in the vast sea of news and inforÂmaÂtion throughÂout the day. By takÂing advanÂtage of TwitÂter’s schedÂulÂing option, you’ll be able to remain front and cenÂter by takÂing conÂtrol of the date, time, and automaÂtion of your tweets. Now, you can autoÂmate an auto-reply, auto-folÂlow, or auto-like to build a solÂid and responÂsive brand presence.
- BalÂance - MainÂtainÂing a propÂer balÂance between your folÂlowÂers and folÂlowÂing is an indiÂcaÂtion of a healthy folÂlowÂer ratio. When you have more folÂlowÂers than peoÂple you are folÂlowÂing, you are clearÂly purÂposeÂful in choosÂing who to engage with. IdeÂalÂly, you’d want this balÂance to be a ratio of 1 or less for solÂid brandÂing purposes.
- ComÂpeÂtiÂtion - Like conÂductÂing a SWOT analyÂsis, it’s essenÂtial to know who your comÂpetiÂtors are on TwitÂter. It’s a great way to assess your marÂketÂing perÂforÂmance and presÂence since you both are interÂestÂed in the same busiÂnessÂes and subÂjects online. ConÂnectÂing with your comÂpetiÂtors’ users is a strateÂgic way to expand your folÂlowÂing and gain more leads. You can easÂiÂly find inspiÂraÂtion by using the SociÂnaÂtor tool to extract comÂpetiÂtors’ data, keyÂwords, and hashÂtags. ApplyÂing this same data to genÂerÂate more likes, folÂlowÂers, and retweets is a highÂly effecÂtive way to increase your TwitÂter engagement.
- Retweets - GetÂting retweets on TwitÂter is like placÂing a billÂboard in high trafÂfic, metÂroÂpolÂiÂtan areas. A retweet hapÂpens when your folÂlowÂer knows that their audiÂence would also be interÂestÂed in the inforÂmaÂtion you are sharÂing. When your folÂlowÂers ampliÂfy your voice, it allows your busiÂness to reach more peoÂple that may be interÂestÂed in what you have to offer. The more retweets you receive, the more recogÂniÂtion you receive, leadÂing to more engageÂment and leads.
- Ad Account — When openÂing a TwitÂter busiÂness account, you must open an ad account. Ad accounts enable you to creÂate paid proÂmoÂtions using the ad manÂagÂer that you’ll find on ads.Twitter.com. From there, you can enter the time zone you’re in and launch your ads.
- Paid AdverÂtisÂing — Using proÂmotÂed tweets will allow you to expand your audiÂence quickÂly. This paid adverÂtisÂing stratÂeÂgy will disÂplay your tweets to your tarÂget marÂket and capÂture the attenÂtion of potenÂtial cusÂtomers to become folÂlowÂers. AddiÂtionÂalÂly, using paid TwitÂter ads to proÂmote speÂcifÂic busiÂness events or your TwitÂter account will help genÂerÂate interÂest. The autoÂmatÂed TwitÂter ad feaÂture autoÂmatÂiÂcalÂly enables your busiÂness tweets and proÂfile, which is espeÂcialÂly helpÂful for new busiÂness accounts.
Get Started with Twitter for Business Marketing
Now that you know the keys to sucÂcessÂful TwitÂter marÂketÂing, there are a few conÂsidÂerÂaÂtions when buildÂing an excepÂtionÂal TwitÂter proÂfile for busiÂness. TwitÂter is one of the most popÂuÂlar social media platÂforms in the world. HavÂing an eye-catchÂing TwitÂter proÂfile will make you stand out from the rest.
With over 190 milÂlion active daiÂly users, you’ll want to ensure you keep the attenÂtion and engageÂment of your tarÂget audiÂence. GivÂing potenÂtial and curÂrent cusÂtomers instant access to your brand can be highÂly profÂitable when done well.
- TwitÂter hanÂdle - A TwitÂter hanÂdle should be easy to rememÂber and brand-relatÂed for those interÂestÂed in your prodÂucts or serÂvices to find and rememÂber your busiÂness quickÂly. With so many users on TwitÂter, likeÂly, anothÂer user may have takÂen your preÂferred TwitÂter hanÂdle. If this hapÂpens, choosÂing someÂthing simÂiÂlar will suffice.
- ProÂfile — Your TwitÂter proÂfile layÂout should be eye-catchÂing! We recÂomÂmend makÂing the most of the head phoÂto by incorÂpoÂratÂing bold colÂors and large images. Take the opporÂtuÂniÂty to showÂcase your busiÂness behind the scenes with user-genÂerÂatÂed conÂtent, prodÂuct picÂtures, or use picÂtures relatÂed to your brand perÂsonÂalÂiÂty. The proÂfile picÂture should always be your brand logo.
- Bio — Here’s where you want to brag about your busiÂness in 160 charÂacÂters or less. Tell the world what your busiÂness is all about and what valÂue you bring to potenÂtial cusÂtomers. Try to be as descripÂtive as posÂsiÂble by using brand-speÂcifÂic keyÂwords to enable search engines to find you easily.
- Lists - By groupÂing the peoÂple and busiÂnessÂes you folÂlow into lists, it’s easÂiÂer to keep track of your favorites. You have the option of makÂing these lists priÂvate or pubÂlic. KeepÂing your TwitÂter feed orgaÂnized by creÂatÂing groups that include influÂencers, cusÂtomers, or comÂpetiÂtors will help you effiÂcientÂly access them when you need to refer to their profiles.
Set Up a Business Twitter Account with Us
As recÂogÂnized experts in strateÂgic marÂketÂing, we know how imporÂtant it is to underÂstand how to use TwitÂter for busiÂness and marÂketÂing. We also know how busy small busiÂnessÂes are and want to help you set up a busiÂness TwitÂter account.
ManÂagÂing social media accounts can be a full-time job. HowÂevÂer, if you’re going to outÂsource these efforts for maxÂiÂmum busiÂness visÂiÂbilÂiÂty, our agency is equipped to do so. A few tricks of the trade that we know can quickÂly add to your botÂtom line.
Give us a call today for a free marÂketÂing assessÂment to set up and manÂage your social media accounts!