Your website leaves the first impression on potential customers. It is important to understand how to measure website traffic for your site because this will give a clearer picture of who your customers are, and how often they are shopping.
Before we start — if you wonder what is website traffic, well, website traffic simply refers to the number of people who have seen your site, the pages that are viewed, and the number of times your potential consumers actually visit your website. Each visit is recorded and totaled to give you an idea of how popular your site is. First, let’s begin with why it matters.
Why Website Traffic Matters
Being able to attract visitors to a website is a small business owners bread and butter. When you think of a typical brick and mortar storefront, a business owner will want to attract customers to come in the store and make purchases. A website “storefront” uses the exact same concept, except it is applied online.
You want to make sure your website is not getting lost in the vast sea of internet websites. And, if you are not attracting customers, you aren’t generating sales. Your website traffic is directly linked to the survival of your business.
Generating targeted website traffic increases the likelihood of generating more revenue. By understanding and targeting your demographic, these targeted users will spend more time on your website and will refer to other customers. The more time customers spend on your website, the greater the chances are that they will sign up for a newsletter, allowing you to market to them over the long run.
The Basics of Measuring Website Traffic
There are a few tools available making it easy to measure the quality of website traffic. One of the most popular tools is Google Analytics, a website traffic measuring service. Typically, a code is provided, which you will copy and paste into one of your website pages. You will need to follow the instructions to know exactly where to place the code.
After you’ve successfully applied the code, you will be able to view the website metric reports. Sometimes, it takes a couple of days to load and gather data to view. However, once it is complete, you will be able to analyze the statistics that will include the number of unique website visitors, links that were clicked, and landing pages.
Another easy option to use is a website counter. StatCounter is a website traffic measuring tool that allows owners to count the number of users that visit their site. You have the option to specify what statistic you want to measure. For example, you can indicate whether you’d like to measure the number of unique visitors to your site or how many times a particular page is viewed. The color and format can be customized to match your website style. The possibilities are endless!
Measuring Website Quality
Now that you know how to measure website traffic, we can take a look at what quality means for you. Certain items to be aware of include lead conversion rate, geography, engagement on site, form submissions, and bounce rate.
- Lead conversion rate simply refers to the percentage of leads that become customers. This will indicate whether or not your customers are coming to your site and making purchases. Geography refers to the number of local customers that are visiting your website.
- Using Google analytics to run a geo-based report will give you a clearer picture of where your customers are coming from, and how to increase local traffic.
- Site engagement refers to the amount of time being spent on your website. Knowing what links your customers are clicking on provides a clearer picture of how engaged they are.
- Form submissions help in gathering data on your customers so that you can tailor the experience for the target demographic.
- Lastly, the bounce rate indicates the number of people who visit your site and immediately leave.
This is a quick rundown of how to measure website traffic. Looking for more information or just need help with improving your website? We can do the heavy lifting, and get your website up to speed. Give us a call, today!