Law firm Facebook pages are more important than you probably think. A client who is searching the globe’s largest social media platform for updates on lawyers sounds unusual, right?
Think again, because clients are getting the information and basing their decisions to hire on what they find out about a lawyer or their firm through Facebook and other forms of social media. Clients turn to Facebook to find out more about law firm diversity, community involvement, speaking engagements, and all types of news concerning the firm they hire.
As the most visited website in the world, Facebook holds undeniable potential for reaching a huge volume of prospective legal clients. Let’s take a look at how to make a successful Facebook page so you can tap into this awaiting audience.
Elements of a Successful Law Firm Facebook Page
Once you make your Facebook profile page to use as leverage for new and continued clients, you have all the ammunition you need to ensure that it’s a profile that clients want to see more of — on a daily basis. All that’s left to include are these Facebook page elements listed below.
Create a personal Facebook page
The most important element of your Facebook profile is your approachability. You can foster this by setting up a personal Facebook profile that you can use to share updates about your personal life, occasional updates about your firm, or as a crossover space between the two accounts.
For example, link to your firm’s profile in a post from your personal page when sharing content about a day at work or sharing gratitude for your firm family. Be genuine in your posts that tie back to legal matters or the office; as long as you are authentic in what you want to share, prospective clients will be receptive.
Create your law firm page on Facebook
The next page to set up (that’s right, you want two pages) is your law firm Facebook page. You can use this profile to share important law firm news, updates, and professionally-casual posts that give insight into your firm’s culture and atmosphere.
An attorney Facebook page makes it easy to share company content frequently without spamming followers because only those interested in following your page will opt in as friends. Additionally, future (non-following) clients will visit what is now a large database of company news, attorney profiles, and relevant content.
Your company Facebook page should include:
- Location and map
- Contact information
- Practicing attorneys
- Links to any partners or associates
- Links to other social media profiles
As you add information and content to your pages, think from the clients’ perspective: what info and insight are they searching for when browsing an attorney profile? Address these questions and queries clearly on your Facebook page.
Engagement is a crucial element
Engagement is essential to a successful Facebook page, which is easier said than done when it comes to sharing legal content. So, you’ll need to get creative with what kind of content you can post that is relevant and that followers can comment on, click through, and respond to with more calls to action.
On your personal Facebook page, focus on engagement tactics for content related to your personal life; on your firm’s page, aim for engagement on posts that address current events, legal news, or an event specific to your practice.
Try it out with Rosy Strategies
Facebook is an incredible tool to use to grow your firm and develop long-lasting client relationships. Rosy Strategies can help with all of your law firm’s digital marketing needs, including creating and maintaining a successful Facebook page.
Our programs make it easy to understand and master your marketing strategy so you can focus on winning cases and expanding your firm. Reach out to our team today, to get started.