SEO is still relevant and critical to your website performance in 2020. If you haven’t started an SEO strategy or you’ve let it slip away without your recent attention, now is a great time to tune in and refresh your site with a few SEO essentials. SEO helps your company by improving your website’s real estate within Google’s search ranking. When a customer searches for your product in the Google search bar, they’re fed a list of plausible options for where they can find that product. If your website is well-made, uses the appropriate and relevant search jargon and offers rich and engaging content, Google is more likely to promote your website at the top of search rankings. By staying on top of your SEO strategy, you’ll also remain aware of marketing trends, local competition, and evolving algorithm demands.
Benefits of SEO
- Improve your website function
- Stay on top of marketing trends
- Boost search rankings
- Refine the target audience
- Understand competitors
- Get more leads
- Earn higher conversions
- Gain organic traffic
- Complement paid marketing efforts
- Save money in-house
Local SEO Tools Might Take You Farther
One way to improve your SEO strategy is by incorporating a supplementary SEO tool. Tools can help assess the effectiveness of keywords you’re using, whether or not the information is up to date and how to best position yourself in your local market based on consumer insights.
SEO Tool Review
Our experts decided to take a look at the most popular and useful tools that are currently available for improving your SEO strategy and website performance. Let’s take a look at the list below.
Eight Best Local SEO Tools to Improve Your Search Ranking
- Google Trends
- SEM Rush
- Local SEO Checklist
- Keywords Everywhere
- Review Track
- Local Business Schema
1. Google Trends
Google Trends is the search engine’s free tool that pulls information based on geographic location. You can see exactly what your local area is searching for and find out how to market to them based on these keywords. Google Trends isn’t heavily used, but it’s easy to operate and at the top of our list for free tool recommendation.
2. SEM Rush
SEM Rush is a tool that allows you to search for keyword insight related to your site, industry, and competitors. The database provides a limited number of free searches, and then companies can pay for continued access to information. Insights include search volume per keyword, insight on backlinks and referred traffic. If you haven’t explored SEM Rush, it’s an unstoppable tool to check out soon.
3. Local SEO Checklist
Local SEO Checklist is as easy as it sounds — it provides you with an updated list of the elements you constantly need to verify and update on your site. Use this tool to keep your SEO in line so you can stay in good standing with Google’s search algorithm.
4. MOZ Local
Moz is the go-to for specialized data location information. Moz has a partner network that can be used to source any errors within your site, SEO or strategy. This is especially helpful in locating errors or out-of-date information. If you plan on keeping a website or several sites for which you cannot consistently monitor and update, Moz local is the program for you.
5. Keywords Everywhere
Keywords Everywhere is a browser extension you want to download as a part of your Google Chrome or Firefox. The extension pulls monthly insights on your competition for AdWords, search volume and CPC; this allows you to stay active amongst your competition and either improve your strategy or diverge and find a new angle for reaching consumers. Keywords Everywhere also pull monthly information on what consumers are searching for most.
6. Review Tracker
If you’re looking to boost local SEO efforts, Review Tracker is the tool for you. This program offers a variety of tools within its platform to help you get the insight you need on keywords, geographic location, conversions, rankings and local competitors in your area. You can even ask your clients for reviews through an automated tool feature; these reviews help boost your ranking and SEO.
7. Local Business Schema
Schema markup helps communicate your website information to Google. This way, Google understands exactly what you sell, for whom, and why yours is better than the competition. The more accurate information you can feed the search engine, the more appropriately (and ideally higher) it can rank you for its respective searchers.
Yoast is a popular plug-in for WordPress. The tool analyzes your content and effectively directs you on whether or not the keywords you’re using are appropriate, if they’re being used correctly and if they’re effectively reaching your audience.
Things to Consider When Selecting an SEO Tool
Before investing in an SEO tool, there are a few questions you want to ask yourself about your business. Having answers to these will help ensure that your investment is sound so that you can get the most out of boosting your SEO strategy.
- What’s my goal with SEO?
- What will this tool help achieve?
- Is it applicable to my content?
- Is there ROI?
- Can I track results?
- Do I have the resources to analyze and use the data I gather?
SEO Pros, Do You Have an Opinion on SEO Tool Reviews? Let Us Know!
If you’ve used SEO to boost your company’s performance and search rankings, we’d love for you to share your insights in the comments. Have you tried any of the listed tools? Have you had success? Do you have any insight to share for business owners considering a future investment in SEO? Let us know in the comments!
Rosy Strategies is your go-to digital marketing service provider. If you’re thinking about adopting an SEO strategy or have one in place but need tools to supercharge it, let us know! Our team specializes in finding the best tools to help your website take off so your brand can grow.