Does your story connect with your audience?

How do you sell your prod­ucts and ser­vices? Do you talk about them – what they can do, or how much they cost? Or do you talk about the needs they ful­fill or how afford­able they are. Either way, you’re telling a sto­ry. But is it a sto­ry worth lis­ten­ing to? Start by learn­ing about what your audi­ence is inter­est­ed in, and your sto­ry is guar­an­teed to be bet­ter received by your audience.