YouTube is not just a video shar­ing plat­form. It is the most pop­u­lar video shar­ing web­sites on the inter­net and the num­ber two search engine after Google. There­fore,  if you want an effec­tive dig­i­tal mar­ket­ing strat­e­gy for your B2B busi­ness, then YouTube needs to be part of that strat­e­gy. We are going to cov­er the dif­fer­ent strate­gies for YouTube that all B2B needs to be employ­ing.

Create Attractive Video Blogs and Post Regularly 

Most B2B mar­ket­ing strate­gies con­tain a blog to help gath­er organ­ic traf­fic to your web­site. A study con­duct­ed by experts found that 80% of inter­net traf­fic glob­al­ly will be videos. Know­ing this, all you need now is to con­vert the top­ics you have in writ­ten blogs into engag­ing videos and upload them on your YouTube chan­nel.

And the best thing is that you are not lim­it­ed to what you can do. You also have the free­dom to upload group pan­el dis­cus­sion, explain­er videos, cus­tomer tes­ti­mo­ni­als, and any oth­er vlog you think is valu­able to your audi­ence and your busi­ness. Your cre­ativ­i­ty here is a bonus. So, try to bring all the ideas you think will give you a com­pet­i­tive edge.

Remem­ber also to car­ry out a reg­u­lar con­tent audit. Doing this will help you lever­age what is work­ing for your busi­ness and improve on what is not work­ing. By imple­ment­ing a con­sis­tent, com­pre­hen­sive audit­ing strat­e­gy, you can be sure to boost your month­ly video blog views. Once the con­tent is cre­at­ed it can be uploaded to YouTube to gain organ­ic views as well as allow­ing your con­tent to be shared eas­i­er.

Regularly Upload Videos of Trade Shows and Demos 

Regularly Upload Videos of Trade Shows and Demos 

Trade shows, in many ways, help gen­er­ate B2B leads. Your in-per­son pres­ence and par­tic­i­pa­tion in trade shows, con­fer­ences, and oth­er sig­nif­i­cant gath­er­ings help you meet prospects, nur­ture rela­tion­ships, and qual­i­fy leads.

If you par­tic­i­pate in trade shows then you can cap­i­tal­ize on that fact. The quick­est way to pass your mes­sage to prospects is by record­ing your trade show and upload it to YouTube. By doing this, you are not only tap­ping into that influ­en­tial video-view­ing audi­ence but also gen­er­at­ing busi­ness leads.

Con­sid­er also film­ing and upload­ing explain­er videos, demos, and upcom­ing webi­na­rs in advance. This is an excel­lent tac­tic as it gives your audi­ence a sneak peek of what to expect on an actu­al day.

Storytelling 

Sto­ry­telling is an obvi­ous mar­ket­ing strat­e­gy that has worked well for many busi­ness­es for long and has had a wide appli­ca­tion in the B2C mar­ket. Many busi­ness­es have used sto­ry­telling in many ways to reach and sell their prod­ucts to poten­tial cus­tomers. The idea here is very sim­ple. You sim­ply need to start engag­ing your audi­ence with attrac­tive sto­ries about your brand.

Anoth­er excel­lent way to do this is by human­iz­ing your brand. The idea is to use your staff to pro­mote your brand. Let them be part of the sto­ry you plan to share. It is more attrac­tive when one of your employ­ees is com­mu­ni­cat­ing to the world more about your busi­ness. Big brands like Microsoft have made huge strides by human­iz­ing their brands, why not you?

When it comes to brand sto­ry­telling, the sky is the lim­it. You are nev­er lim­it­ed to a few options. You just need to be cre­ative and fig­ure out what works best for your brand.

Build Your YouTube Channel

There are many ways rec­om­mend­ed for set­ting up and main­tain­ing a busi­ness YouTube chan­nel. Below are a few things you will find very help­ful when get­ting start­ed.

Create Consistent Banners and Icons

This is self-explana­to­ry. You sim­ply need to make sure the ban­ners, logos, and icons on your YouTube chan­nel are pre­cise­ly the same as those on your land­ing pages. A sim­ple mis­take here can paint a dif­fer­ent pic­ture for your busi­ness, which in most cas­es, not the best from the one you intend­ed to cre­ate. Con­sid­er even hir­ing some­one to assist in main­tain­ing the uni­for­mi­ty if you find the entire task chal­leng­ing.

Organize Your Video

Ever tried to find some­thing in a dis­or­ga­nized house? How was the expe­ri­ence? Per­haps irri­tat­ing and time-con­sum­ing, right? That kind of hor­ri­ble expe­ri­ence you had is the same expe­ri­ence your audi­ence gets when try­ing to find videos if you poor­ly orga­nized your chan­nel. You don’t want to shrink your audi­ence for some­thing that has a per­ma­nent solu­tion. For­tu­nate­ly, YouTube offers you an excel­lent way to group videos. So, make use of the video resources it pro­vides to cre­ate a cus­tom playlist that is easy to find.

Organize Your Video

Create Compelling Channel Descriptions

If you have been cre­at­ing well-opti­mized con­tent, then writ­ing engag­ing chan­nel descrip­tion is an easy task. The pri­ma­ry idea here is to make sure you are able to tap into the pow­er of SEO to reach more peo­ple. Mak­ing use of the best SEO strate­gies at this time make sure your busi­ness will be in a posi­tion to cre­ate descrip­tions that will give you a com­pet­i­tive edge. If you get this right, your busi­ness will always have a rea­son to smile after every audit.

Invest in Video Advertising

If video con­tent is work­ing for your busi­ness well, there is a need to sup­ple­ment this. Go-Globe found that 51% of mar­keters run YouTube video ads. 78.8% of those mar­keters con­sid­er YouTube ads as a more effec­tive plat­form when com­pared to Face­book 58.5%. By includ­ing YouTube ads in your ad spend bud­get then you can increase your leads.

The fact there are sev­er­al ways of prepar­ing YouTube ads. You can start by try­ing one YouTube for­mat then going to the next one until you are sure of which for­mats work well for your busi­ness. Often, the stan­dard ads options avail­able to your busi­ness include non-skip­pable ads, over­lay ads, skip­pable ads, and dis­play ads. The list is long.

Final Verdict

Decid­ing which YouTube strat­e­gy to use can some­times be chal­leng­ing. No one said it is going to be eas­i­er to nar­row down to the right mar­ket­ing strate­gies, but adher­ing to the best strate­gies can help your busi­ness ben­e­fit from the best video con­tent mar­ket­ing tech­niques.

SOURCE: Top Explain­ers