Have you read a lot about creating content that ranks, but are still wondering why SEO is important? Are you wondering if SEO is important for your niche industry?
The answer is an overwhelming, “Yes!” 2020 started with a lot of marketing predictions, such as firms taking marketing automation head-on, maximizing industry events, and spending significant resources on analyzing the competition. But then COVID-19 hit, forcing virtually all businesses to pivot the way they were currently working and meet their customers where they are — at home and increasingly online as they try to fill precious hours with something worthwhile to do.
It’s clear, while 2020 may have started off with lofty marketing goals, the tried and true importance of SEO (search engine optimization) is just as relevant right now as it’s ever been before.
Businesses like yours have a unique value position to share with your clients. Your business may be different from competitors because you offer high-quality products or services, have more expertise in your field, offer more competitive shipping options, or create a cost-effective alternative to Brand A. Whatever your unique value proposition, in 2020 businesses promote all aspects of what makes their companies unique by creating written content to be discovered by web searchers. This is especially true now that stay at home orders and work from home policies have kept more consumers confined to their homes, and put them increasingly online. Even during a workday, everyone needs a quick break and many work-from-home employees find themselves doing quick keyword searches for the businesses they’re interested in to read related blogs and web pages about their product and service offerings.
This content, often in the form of blogs or landing pages, is an opportunity for you to connect with potential clients and sell them on your product or service. But without the SEO industry, your blogs and landing pages would never get discovered.
That’s because the Internet is saturated with web results. Search any topic at hand — such as the ideal time to prune a tree — and you’ll find pages upon pages of related information in your search engines like Google, Bing, or Yahoo!
The SEO industry helps you cut through this noise. Through constantly researching and analyzing Google’s ever-changing algorithm, and staying on top of what content it likes to see in search engine results, we’re able to help businesses like yours identify the most popular keyword searches related to the topic you want to write about. By incorporating these keywords throughout your blog or landing page a variety of times exactly as users type them in search engines, we’re able to create written pieces for you that rank on Google, Bing, and Yahoo. With all that being said, the importance of SEO is that it helps your compelling web pages and blogs get noticed by web searchers and viewed, which helps improve the chances that the people who click on your blogs and landing pages will convert into leads and customers.
Why SEO Is Important to Your Firm
Whatever market and geolocation you’re in, it’s all but guaranteed that your competitors are using digital marketing strategies to find new clients, get their web pages and blogs in front of them, and build relationships with them. With that being said, the reason why ranking matters so much — and especially now more than ever that online advertising is the best way to reach consumers and B2B buyers in the age of COVID-19 — is because everyone else is already doing it.
The Importance of Developing a Strategy
If you’re wondering why SEO is important, the answer is that these marketing tactics help your copy become easily discoverable. You can have the most eloquently written blog post there is, with great narration and no grammatical errors. But if it doesn’t include popular keywords that your target audiences enter on search engines like Google, it will get lost in a sea of search engine results, oftentimes after 2 or 3 other pages of content have already displayed. Simply put, your best-laid plans will be in vain because nobody will be able to find your blog post or webpage to read it and benefit from its content.
The Value We Offer as Part of the SEO Industry
When you choose to work with our firm, the importance of SEO is at the top of our minds. We work with you to build out an editorial calendar for your webpages, landing pages, and blogs that make sense for your brand and incorporate all the relevant keywords that are needed to make sure that your copy ranks on Google and other search engines and gets discovered.
Some of our tricks of the trade as SEO industry professionals include:
- Performing extensive keyword research to see which keywords are currently being used in high frequencies by your customers and prospects. Keep in mind, these keyword searches are dynamic and thus, are always changing.
- Remembering the importance of keyword density. If an important keyword doesn’t appear in a piece of writing enough, Google won’t realize that your web pages and blogs are a great result for that related search. Alternatively, if you over-saturate your blog and web copy with keywords, Google will filter it out of results thinking that your assets are spam.
- Adding anchor text to your online writing, which are words that hyperlink to related pages. Google finds anchor links particularly valuable because they provide readers like your customer with a rich content experience.
- Using other SEO industry tips and tricks, such as leveraging the text used in Title Tags and Image descriptions to be more related to your specific webpage or blog’s copy.
The Importance of Working with Digital Marketing Professionals
Optimizing your website for search isn’t something you can easily do on your own, much less stay on top of as Google constantly changes its algorithm. At our marketing agency, we’re integrated, digital marketing specialists. We live and breathe the SEO industry and understand the importance of SEO to your business. We understand why SEO is important because we spend so much time in the trenches researching how Google ranks content. And since we have such a deep understanding of what type of writing ranks, we’re able to create targeted pieces for web pages and blog posts that represent your brands and gain Google’s attention.
Contact Us To Discuss Your Unique Needs
We’re here to help you succeed. If you need help with a content strategy that will rank on popular searching engines, we can help you. Call us today to schedule an initial conversation with our team to discuss your unique needs at (305) 783‑3515.