The best solo law firm websites do more than look professional. Don’t get us wrong — a professional aesthetic makes a strong first impression. However, your firm needs leads, and your website should be designed to bring them in.
There are few ways in the legal world to get in front of prospective clients and sway them into your office — online marketing is one of them. A strong website will have a powerful design, SEO elements and built-in ways to capture leads.
Let’s take a look our expert’s insight on website design and marketing for small law firms.
Tips for Custom Web Design for Lawyers
Determine Market Position
For any small business, determining market position with precision is essential. For a boutique law firm, it’s even more important. Before you go developing your marketing and web strategies, hone in on the clientele you want. Find out where they spend their time online, how they like to digest information and which modes of communication suit them best.
Develop your Brand
A strong brand identity will proceed your site. A website that tells a story about an established brand (even if it’s only an identity for now) goes much further than a standard website with plug-ins, buttons, and paragraphs that recite the standard promise of unmatched service.
Write Content that Speaks to Your Target Market
You’ve researched your clients’ interests — what do they want to read about? Legal developments? Industry cases? Industry news? Find what’s important and relevant to your audience and include it alongside content that is reflective of your firm’s investments and values.
Build a Website to Showcase
Use your website to showcase your hard work. This includes team bonding, clinging building, case studies, and philanthropic involvement. This is your opportunity to let viewers into the inner workings of your business and see what you care about.
Once your website is developed and ready to run, enlist a professional to ensure that it is optimized for all devices. Be sure to include mobile optimization, as this is the leading (and still growing) mode of online search.
This is the most important part of your website’s function — capturing leads. If you aren’t actively transforming visitors into clients, what is the point of investing time and money in your online presence? Find ways on every page to collect visitor contact information, investigate visitor interests or invite them to opt-in for newsletters.
Logos and Corporate ID
Your website is a secondary office; it’s another place to showcase your firm’s aesthetic branding. Include company logos, colors and your corporate ID and make sure all design elements are consistent.
PPC and Adwords
PPC services for lawyers help get small firms in front of the desired clientele. If you’ve already tried marketing online, you know there is a lot of noise to break through. Using PPC as an advertising method can give you access to Google’s top search results, which is the largest place your clients are browsing for new representation.
For more insight and advice on website marketing for attorney firms and small practices, get in touch with us at Rosy Strategies. We will help you to identify key elements missing from your marketing strategy, evaluate a redesign your website and set up your firm’s online presence for lead generation and client conversion.