There has nev­er been a bet­ter time to sharp­en your social media mar­ket­ing skills and pres­ence online! If Covid-19 (C‑19) has shown us any­thing, it’s that the impact of social media on busi­ness is uni­ver­sal and sig­nif­i­cant. This means that under­stand­ing and aware­ness of social media trends are more impor­tant than ever to guar­an­tee your busi­ness is seen by the right people. 

Social Media Trends

Hand of Man Using iphone7 Plus With Icons of Social Media on Screen

But how do you find the right peo­ple? That’s where mar­ket­ing strate­gies enhanced by social media mar­ket­ing tips come into play. It’s not enough to build a mar­ket­ing strat­e­gy with­out know­ing how social media impacts on busi­ness. That’s where we come in. We are experts at help­ing busi­ness­es get seen by the right peo­ple by con­vert­ing brand aware­ness into prof­it. As we build your tai­lored mar­ket­ing strat­e­gy this year, there are a few trends we will pay close atten­tion to and you should too:

  • Account­abil­i­ty — As rules and reg­u­la­tions around social media plat­forms change, there will be increased scruti­ny on their impact on the pub­lic. That means changes in algo­rithms and busi­ness oper­a­tions which can result in changes in how your tar­get mar­ket views your asso­ci­a­tion with spe­cif­ic social media plat­forms. Since C‑19, there has been a sig­nif­i­cant empha­sis on cor­po­rate social respon­si­bil­i­ty and where orga­ni­za­tions stand on world events. This has encour­aged a demand for increased trans­paren­cy and account­abil­i­ty from busi­ness­es that use social media plat­forms to reach cus­tomers. Con­tin­u­ous mon­i­tor­ing and scruti­ny of the social media plat­forms you chose to fol­low and how they par­tic­i­pate in pub­lic dis­course around world events can influ­ence how your tar­get audi­ence views your brand. 
  • Social com­merce — Social media ROI is mea­sured in many forms by using a vari­ety of avail­able ana­lyt­i­cal tools. This year, you can expect adver­tis­ing to increase its reach on social media plat­forms through live streams, posts, sto­ries, and calls-to-action like nev­er before. The quar­an­tine order boost­ed and expand­ed adver­tis­ing behav­iors to pur­sue cus­tomers on social media plat­forms. Social com­merce will con­tin­ue to expand this year. You want your busi­ness to be posi­tioned to cap­i­tal­ize on this oppor­tu­ni­ty and max­i­mize social media ROI. 
  • Atten­tion — For fru­gal mar­keters and cau­tious cus­tomers, an onslaught of social media ad choic­es may be over­whelm­ing. As a busi­ness own­er, you want to make sure your social media ROI makes sense and that the ser­vice you chose deliv­ers the best results. Since most social media plat­forms now pro­vide some form of adver­tis­ing ser­vices, you can expect them to com­pete aggres­sive­ly for your atten­tion, time, and resources. This puts you at an advan­tage to pick and choose the best adver­tis­ing vehi­cle for your busi­ness at the right price. 
  • Com­pet­i­tive advan­tage — This com­ing year, you’ll find orga­ni­za­tions accus­tomed to the tra­di­tion­al brick and mor­tar busi­ness mod­el mak­ing much-need­ed adap­ta­tions to the new post quar­an­tine envi­ron­ment. Many busi­ness­es big and small will have to grow accus­tomed to mak­ing strate­gic busi­ness mar­ket­ing moves online by expand­ing their eCom­merce pres­ence. If you’re one of those busi­ness­es that have not made the tran­si­tion, now is the time or be left behind. 
  • Immer­sive AR — One of the most excit­ing social media trends this year is the expan­sion of immer­sive aug­ment­ed real­i­ty and vir­tu­al real­i­ty in upgrad­ing the cus­tomer expe­ri­ence. You may have noticed it on your Snapchat or Tik Tok account. The fun and inter­ac­tive inno­va­tion is a def­i­nite hit accord­ing to Snapchat, who announced plans to spend an addi­tion­al $3.5 mil­lion on lens cre­ators and devel­op­ers. These changes on social media plat­forms will make lock­down much more bear­able as cus­tomers tran­si­tion back to a sense of nor­mal­cy in out­side activities. 
  • Brand image — Your brand image is part of your call­ing card to poten­tial cus­tomers. The chal­lenge of man­ag­ing, grow­ing, and guard­ing your brand image will remain one of the top pri­or­i­ties. Last year, there were a num­ber of soci­etal issues, chal­lenges, and res­o­lu­tions that encour­aged pub­lic dis­course. Many busi­ness­es joined this con­ver­sa­tion and cement­ed their posi­tions in the eyes of poten­tial cus­tomers. Although there is risk asso­ci­at­ed with inte­grat­ing social issues into your mar­ket­ing strat­e­gy, it is crit­i­cal for busi­ness­es to under­stand the social con­cerns of their cus­tomers. The best way to mit­i­gate this risk is to have a plan of how you plan to address these issues while pro­tect­ing your brand image. 
  • Per­son­al expres­sion - The best mar­ket­ing strat­e­gy is authen­tic­i­ty. Your cus­tomers want to con­nect with an orga­ni­za­tion they under­stand and relate to. One of the best ways to make an engag­ing impact is through video. Whether you chose to use YouTube to upload cus­tom videos or con­duct an impromp­tu live stream on Insta­gram, you can make an imme­di­ate and visu­al con­nec­tion with your audi­ence. The qual­i­ty of your videos will be rat­ed by authen­tic­i­ty so don’t be afraid to fea­ture your sat­is­fied cus­tomers in their nat­ur­al envi­ron­ment using your prod­ucts or ser­vices. It can go a long way!

Social Media Impacts on Business

With over 2 bil­lion users, Face­book is clear­ly pop­u­lar! They’ve recent­ly made crit­i­cal advance­ments in automa­tion and machine learn­ing that will allow adver­tis­ers to send rel­e­vant adver­tis­ing auto­mat­i­cal­ly based on a user’s inter­ests, online behav­iors, actions. This will reduce time spent on sched­ul­ing, cus­tomer sup­port, and post cre­ation. If you uti­lize Face­book adver­tis­ing, this will be a time-sav­ing advan­tage method of tar­get­ing poten­tial customers. 

Insta­gram is grow­ing and cur­rent­ly has over 510 mil­lion active users to date. If you use this plat­form for busi­ness, you may have already noticed the recent change in the search fea­ture that expands the user’s abil­i­ty to find posts with­out being lim­it­ed to a hash­tag or account name.  You may have also noticed the addi­tion of the new Reels fea­ture that gives you the oppor­tu­ni­ty to cre­ate short-form videos to share with your followers. 

For those who haven’t joined the Tik­Tok plat­form, now may be an ide­al time to show­case your busi­ness using a new e‑commerce fea­ture called the “Tik­Tok Shop: Sell­ers Uni­ver­si­ty”.  This edu­ca­tion­al fea­ture gives mar­keters an oppor­tu­ni­ty to learn how to use its var­i­ous tools to reach your ide­al cus­tomers. Tik­Tok has become huge­ly pop­u­lar with the younger gen­er­a­tion and is a great way to expand your busi­ness presence. 

Social Media, Social Network Concept With Smart Phone

We Are Experts In Initiating Social Media Trends

Every social media plat­form has its own audi­ence so not every plat­form will be per­fect for your busi­ness and the goals you are look­ing to achieve. That’s ok! With so many social media options avail­able, it’s a good idea to take inven­to­ry of who your tar­get audi­ence is and align your busi­ness objec­tives with where you want your busi­ness to be in the future. Trends are only effec­tive when ini­ti­at­ed effec­tive­ly and strate­gi­cal­ly. We are experts in execution. 

How do we accom­plish this? Our focused, pas­sion­ate, and strate­gic approach com­bines high-qual­i­ty big firm expe­ri­ence with tai­lored client ser­vices and cut­ting-edge tech­nol­o­gy to pro­vide con­sis­tent results. We work col­lab­o­ra­tive­ly with our clients to pro­vide a clear path for­ward for busi­ness growth and suc­cess. We take the time to under­stand your ide­al cus­tomer, eval­u­ate the com­pet­i­tive land­scape, and assess your vision and goals to build an inte­gra­tive mar­ket­ing strat­e­gy using these social media mar­ket­ing tips. 

Rec­og­nized as a top dig­i­tal mar­ket­ing agency and one of Fort Lauderdale’s best adver­tis­ing agen­cies, we can max­i­mize your busi­ness vis­i­bil­i­ty! Give us a call today for a free mar­ket­ing assess­ment and let’s get started!