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Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples

A large social media fol­low­ing can be a pow­er­ful tool for any small busi­ness but not many are will­ing to put in the work. Social media doesn’t have to be a chore, armed with the right infor­ma­tion your busi­ness can become a social media super­star.

In this arti­cle we’ll show you how to get a leg up on the com­pe­ti­tion on each of the big 3 social media net­works — Face­book, Twit­ter, and Insta­gram.

Exper­i­ment with these 70 social media mar­ket­ing strate­gies, ideas and exam­ples for your small busi­ness.

Facebook

1. Com­plete your about page

Com­plet­ing the about page of your busi­ness page is cru­cial. Your Face­book busi­ness page can often be the first place your vis­i­tors arrive on after a Google search. Make sure all of your dig­i­tal infor­ma­tion is in order includ­ing your web­site, social links, and con­tact infor­ma­tion are filled out.

2. Face­book con­test

A Face­book con­test is a fun and engag­ing way to grow your Face­book audi­ence. The right prize and an excit­ing theme can give your busi­ness just the boost it needs.

3. Change/update Face­book cov­er pho­to

To high­light a new pro­mo­tion, con­test or give­away change your cov­er pho­to to make every vis­i­tor aware.

4. Pin a post

After shar­ing an update about a new blog post, pro­mo­tion, give­away, prod­uct etc. pin the post to the top of your Face­book news feed so it’s the first post vis­i­tors see.

5. Test link for­mats

Exper­i­ment with the way you share links with your Face­book audi­ence. Shar­ing an update with the entire link can pro­vide anoth­er CTA for read­ers to click but remov­ing the link can help the post look more clean and refined. Test and see.

6. Albums or sin­gle posts

Does your Face­book fol­low­ers engage more with pho­tos post­ed indi­vid­u­al­ly or in album for­mat? Test out both and see which for­mat gar­ners more engage­ment.

7. Face­book video

Video is soon to be the major­i­ty of all the con­tent post­ed on Face­book in the near future. Get in before it becomes too sat­u­rat­ed. Video pro­duc­tion is much eas­i­er and low cost than it was years ago. A sim­ple video record­ed on your cell phone even can cre­ate more engage­ment than a writ­ten update.

8. Face­book Live

Shar­ing live video is quick­ly becom­ing the for­mat of choice for many big brands. Live video has many dif­fer­ent appli­ca­tions. An inside look, a live show, or a big event are only a few of many pos­si­bil­i­ties for live video.

9. Q&A’s

Face­book media comes in all shapes and for­mats mak­ing it a per­fect way to hold a Q&A ses­sion with your fol­low­ers. Post a start date and time for ques­tions. Then post an update to request ques­tions from your fol­low­ers. Answer those ques­tions live, pre-record a video, or just sim­ply write in some replies. The choice is up to you.

10. Keep your updates short

Atten­tion spans are in short sup­ply these days, espe­cial­ly for those click­ing from page to page. Keep your Face­book updates short and snap­py to have max­i­mum effect. Research shows that longer updates don’t receive as much engage­ment as a quick one-lin­er. Exper­i­ment and see what length works best with your audi­ence.

11. Quote your blog post

Take the best quote from the blog post you’re about to share and include it in the Face­book post. A com­pelling fact or piece of data for exam­ple, is enough to cre­ate curios­i­ty and cre­ate action from your fol­low­ers.

12. Cus­tom Face­book tab

Did you know Face­book allows you to cre­ate your very own cus­tom page right on your Face­book page? What that page does is entire­ly up to you. Use it to col­lect emails for your newslet­ter. Run a Face­book give­away. Answer cus­tomer sup­port ques­tions. The options are end­less.

13. Share from Insta­gram

Stud­ies have shown that post­ing pho­tos from your Insta­gram page to your Face­book feed receives high lev­els of engage­ment. This is because it involves both of the biggest social net­works on the plan­et. Once you’ve post­ed a pho­to on Insta­gram, click on the options to share it to your Face­book page OR set it up so that it is done auto­mat­i­cal­ly with each new post.

14. Share con­tent more than once

Your organ­ic reach on Face­book has dwin­dled in recent years (if you haven’t noticed). This means that only a small per­cent­age of your fol­low­ers see the con­tent you post every­day. A post that has per­formed rel­a­tive­ly well can be post­ed again a few days lat­er. Post­ing repeat con­tent only ensures that more peo­ple see the great stuff you’ve cre­at­ed.

15. Post at the right times

In your Face­book insights you can see when most of your audi­ence is online. Post dur­ing those times to reach as many of them as pos­si­ble.

16. Mon­i­tor your insights

Don’t for­get to keep your Face­book insights in mind when devel­op­ing the con­tent you post. You’ll be able to see the demo­graph­ics (age, sex, loca­tion, etc.) and tai­lor the con­tent towards that group of peo­ple.

17. Test con­tent with ads

Not sure about what con­tent res­onates best with your tar­get audi­ence? Test them with Face­book ads! A few dol­lars can help pro­mote a few of your blog posts to a wide audi­ence and see what receives the most engage­ment. By pro­mot­ing blog posts with vary­ing top­ics for exam­ple, you’ll see what your audi­ence likes the most. That way you can focus on cre­at­ing more of that type of con­tent.

18. Use looka­like audi­ences

When it comes to Face­book ads, cre­at­ing looka­like audi­ences from pre-exist­ing email lists or past ad cam­paigns can be a pow­er­ful tool. A looka­like audi­ence is an audi­ence sim­i­lar to one that you’ve already had suc­cess or inter­ac­tions with, which makes them more like­ly to be inter­est­ed in your busi­ness.

19. Sched­ule your posts

Stop post­ing Face­book updates one at a time. Sched­ule all of them at one time and free up your time for oth­er things. This can be done when you cre­ate a post or in the pub­lish­ing tools sec­tion of your Face­book page.

20. Post on the week­ends

Just because you have the week­ends off doesn’t mean your audi­ence takes it off too. You’re miss­ing out on valu­able engage­ment on the week­ends! Sched­ule con­tent for the week­ends to keep the con­ver­sa­tion going.

21.Live chat with Mes­sen­ger

Sup­port and vis­i­tor ques­tions can now be han­dled live with Facebook’s mes­sen­ger either right on your Face­book page or with an embed on your web­site.

22.User gen­er­at­ed con­tent (UGC)

We can all agree that cre­at­ing high-qual­i­ty, high-val­ue con­tent can be time con­sum­ing and resource inten­sive. But it doesn’t have to be. You can work smarter, not hard­er by get­ting some help from your fol­low­ers. User gen­er­at­ed con­tent (UGC) are things like pho­tos from fans that use tag you in their pho­tos, or sub­mis­sions you’ve received from a con­test. Share that con­tent with your fol­low­ers and involve them in your brand’s sto­ry.

23.Quotes

Peo­ple love quotes. You see them on almost every social media chan­nel and Face­book is no excep­tion. Research a few quotes relat­ed to your indus­try and style them in your look and feel for easy con­tent that will last months.

24.Fill-in-the-blank

A fun lit­tle way to engage a few of your fol­low­ers is to post a fill-in-the-blank type update. Ask your fol­low­ers to fill in the blank of a quote, pho­to cap­tion, or mem­o­rable song.

25.Caption this

Pho­tos always need a cap­tion or some sort of descrip­tion. Get your fol­low­ers in on the action by ask­ing them to sub­mit their own cap­tions.

26.Questions

The whole point of social media is to be social right? Have con­ver­sa­tions by ask­ing ques­tions to your audi­ence. A ques­tion needs an answer after all.

27.Poll with reac­tions

Get your audience’s opin­ion on a hot top­ic or trend­ing news sto­ry with Face­book reac­tions. The recent reac­tions fea­ture on Face­book posts are a great way to poll fol­low­ers. ‘Yes’ can be the hap­py face, while ‘No’ can be the angry face. See how your audi­ence feels with Face­book reac­tions.

28.Source exclu­sive discounts/promotions

Give your fol­low­ers a rea­son to fol­low your Face­book page with source exclu­sive dis­counts and pro­mo­tions. Exclu­sive dis­counts or pro­mo­tions only for fans of your Face­book page are a great way to encour­age fol­low­ing and to make them feel spe­cial.

29.Cross-promote

Get all of your social chan­nels involved in the action by cross-pro­mot­ing your con­tent on each plat­form. Adapt and recy­cle posts from one chan­nel to anoth­er to reach the audi­ence on each net­work.

30.Add humour

A lit­tle bit of humour can make a big dif­fer­ence. Humour cre­ates an emo­tion­al reac­tion, hap­pi­ness, and is some­thing that peo­ple are inclined to include in their life. I fol­low the Denny’s Face­book page for exam­ple, not because I like Grand Slams, but because their con­tent man­ages to bright­en up my day a lit­tle bit more.

31. Add a page CTA

Direct peo­ple towards your con­ver­sion goal with a Face­book page call-to-action. Have a new ebook? Offer­ing a new ser­vice? Your CTA will direct your Face­book page vis­i­tors to it.

32.Respond ASAP

Respond to your Face­book com­ments and reviews as quick­ly as pos­si­ble to show that you’re active and respon­sive. Respond quick­ly and Face­book will mark you as “very-respon­sive” which will encour­age more vis­i­tors to respond and engage with you.

Twitter

33.Complete your bio

Hav­ing a com­plete, infor­ma­tive, and snap­py Twit­ter bio is impor­tant. It’s the only sec­tion where your vis­i­tors can get to know a lit­tle about you and what you do. It’s also the sec­tion that links back to your web­site so make sure to direct folks to the right place.

34.Tweet out ques­tions

Twit­ter is large­ly a plat­form for hav­ing con­ver­sa­tions, so start one by pos­ing a ques­tion.

35. Be con­ver­sa­tion­al

Don’t just share arti­cles and retweets, be con­ver­sa­tion­al. Include your­self in oth­er con­ver­sa­tions or start one of your own. The tone of your tweets deter­mine if and how a fol­low­er will respond.

36.Buffer your posts

Tweets gen­er­al­ly have a real­ly small lifes­pan, about 3–8 min­utes. After that they pret­ty much dis­ap­pear into the abyss. That’s why it’s impor­tant to report or Buffer your tweets more than once to make sure your fol­low­ers see it. Pop­u­lar tweets, espe­cial­ly, should be reshared mul­ti­ple times to max­i­mize the engage­ment it receives.

37.Tweet at the right times

Know when the major­i­ty of your audi­ence is on Twit­ter and tweet dur­ing those peri­ods to max­i­mize engage­ment.

38. Polls

Look­ing for some feed­back? Opin­ions? Or just some fun con­ver­sa­tion. Pin a Twit­ter poll to the top of your feed so that any­one who vis­its your page can have their say.

39.Tagging

Tag­ging the orig­i­nal poster or the author is crit­i­cal because tweets often get lost in the fold. Don’t depend on high pro­file influ­encers to see that you’ve shared their con­tent, give them a heads up by tag­ging their account each time you share.

40. Tag author when shar­ing direct­ly from a blog

When shar­ing a blog post direct­ly from a com­pa­ny blog, make sure to include the author in the tweet. Typ­i­cal­ly, pre-pop­u­lat­ed tweets will not include the author’s Twit­ter han­dle so make sure to include them when you share.

41. Periscope

If you’ve man­aged to build up a large fol­low­ing on Twit­ter, exper­i­ment with live Periscope video. Engage with your fans in real time to fur­ther strength­en your rela­tion­ship with them.

42. Use a Twit­ter fol­low­ing app

A Twit­ter app like Crowd­Fire pro­vides a host of oth­er Twit­ter func­tions to help you grow your fol­low­er count. You’ll be able to see who’s fol­low­ing you back, who to fol­low in your niche, who your com­peti­tors fol­low, and much more.

43. Join trend­ing hash­tags

Twit­ter will show you the trend­ing hash­tags of the day, join in on rel­e­vant con­ver­sa­tions. The more you attempt to be social the more you will get noticed by peo­ple in your indus­try.

44. Use your busi­ness dash­board

Acti­vate and man­age your Twit­ter account from your Twit­ter busi­ness dash­board. The busi­ness dash­board pro­vides addi­tion­al ana­lyt­ics and sched­ul­ing fea­tures to help you opti­mize your efforts.

45. Make lists

When you fol­low hun­dreds, or even thou­sands of peo­ple on Twit­ter your news feed can get rather crowd­ed. Twit­ter lists allow you to curate select­ed users and orga­nize them into bite-sized lists that you can actu­al­ly han­dle. Make lists of high-pro­file busi­ness and influ­encers. If you ever decide to use Twit­ter ads you may want to adver­tise to those lists first.

46. Link your Twit­ter and Insta­gram accounts

Instant­ly share your pho­tos from Insta­gram to Twit­ter by link­ing your accounts. As we men­tioned before, cross-pro­mo­tion is a great way to get more expo­sure for your con­tent.

47. Pre-pop­u­lat­ed tweets

To receive more shares and tweets for you con­tent include pre-pop­u­lat­ed tweets in your blog posts and email newslet­ters. Extract quotes and data from those tweets and make it easy for your read­ers and sub­scribers to share with a sin­gle click.

Instagram

48. Cre­ate a unique hash­tag

A unique hash­tag that to use with every post you share is meant to orga­nize all of your con­tent under one search­able tag. Your fol­low­ers can then par­tic­i­pate and join in on the con­ver­sa­tion by using the same hash­tag.

49. Opti­mize your bio

An opti­mized bio com­plete with a track­able link is impor­tant for every pro­fes­sion­al Insta­gram page. A short descrip­tion, relat­ed tags and hash­tags, and a link to a web­page of inter­est is all you need.

Pro Tip: Ecom­merce stores can make their Insta­gram feed shop­pable with tools like Like2Buy. The app takes your Insta­gram feed a hosts it on a sep­a­rate page with links that redi­rect to your prod­uct pages.

50. Hash­tag con­test

Hold a hash­tag con­test to get all of your fol­low­ers in on the fun. Pick a prize to give­away, lay out the rules, and cre­ate a unique con­test hash­tag for par­tic­i­pants to use. Gen­er­al­ly the rules require par­tic­i­pants to use the hash­tag, tag 3 friends on the post, and share the con­test post. Mix and match these rules or cre­ate your very own and watch your fol­low­ing grow quick­ly.

51. Max­i­mize hash­tag count

Each post shared on Insta­gram is allowed a max­i­mum of 30 hash­tags. Why not use them all? Using the max­i­mum amount of hash­tags will allow your pho­tos to be seen by more peo­ple search­ing Insta­gram. BUT make sure you’re only using hash­tags that relate to your busi­ness niche and avoid using gener­ic pop­u­lar hash­tags (e.g. #love, #cats, #dogs).

52. Insta­gram sto­ries

Insta­gram sto­ries are meant to keep your engage­ment with your audi­ence going. Because it’s not wise to post 20 times a day, Insta­gram sto­ries allow you to post quick and casu­al updates for your fol­low­ers. Use this tool to give them a lit­tle insight into what you’re doing or work­ing on right now. It’s a fan­tas­tic way to build a stronger rela­tion­ship with your fol­low­ers.

53. Direct mes­sages

The direct mes­sage fea­ture on Insta­gram is often for­got­ten but can be used to mes­sage influ­encers and request fea­tures. Tag­ging high pro­files Insta­gram pages can often go unno­ticed for exam­ple, send a direct mes­sage to give them a heads up so they can return the favour.

54. Insta­gram live

Insta­gram live is new fea­ture, much like Facebook’s it gives your fol­low­ers a real-time look into your activ­i­ty. Giv­ing your fol­low­ers a live feed of activ­i­ties like events, new prod­uct release, or just a behind the scenes builds a stronger rela­tion­ship.

55. Go behind the scenes

Because of Instagram’s visu­al nature it can be dif­fi­cult for B2B busi­ness­es to build much trac­tion on it. Instead of try­ing to post­ing com­pelling pho­tos and videos, Insta­gram can be a great tool for behind the scenes con­tent for poten­tial employ­ees and part­ners. It adds per­son­al­i­ty to the brand and strength­ens the rela­tion­ship brands have with their fol­low­ers.

56. Tag influ­encers in the com­ments

Along with max­i­miz­ing your use of hash­tags, don’t for­get to tag relat­ed influ­encers and busi­ness­es in your posts to alert them.

57. Tag peo­ple on the post

Along with tag­ging peo­ple in your descrip­tions, tag them direct­ly on the pho­to itself. It sends them an alert and includes them in their own “pic­tures of me” sec­tion on their pro­file.

58. Sep­a­rate hash­tags in anoth­er com­ment

If you’ve max­i­mized your 30 hash­tags it can make your posts look a lit­tle crowd­ed, albeit rather spam­my. To get around this, include your hash­tags in a sep­a­rate com­ment after you’ve pub­lished it. The hash­tags will get hid­den inside the com­ments and not inter­fere with your orig­i­nal post.

59. Insta­gram sto­ry links

Insta­gram sto­ries now have the abil­i­ty to include out­ward links to exter­nal sites. Orig­i­nal­ly it was only your bio link that could redi­rect traf­fic but now a link in a Insta­gram sto­ry can do the same.

60. Link your Face­book and Insta­gram accounts

Link both your Face­book and Insta­gram busi­ness accounts togeth­er to share your con­tent in one cohe­sive cir­cle. Each post pub­lished on Insta­gram can be auto­mat­i­cal­ly shared to Face­book. Link­ing both accounts can also lets your Face­book ads be shown on Insta­gram.

61. Embed on your web­site

Instead of man­u­al­ly upload­ing all of your Insta­gram con­tent to your web­site embed your entire pro­file. Web­sites host­ed through Word­Press can down­load a sim­ple Insta­gram plu­g­in to have their entire embed­ded on their web­site. This way web­site vis­i­tors can browse and become your Insta­gram fol­low­ers as well.

62. Use the right dimen­sions

Now that we all have high qual­i­ty pho­tog­ra­phy tools that fit in the palm of our hands there’s no excuse for poor qual­i­ty pho­tos. Post in the right square, land­scape, and por­trait dimen­sions, Insta­gram users notice things like this. Accounts with well exe­cut­ed pho­tog­ra­phy gen­er­al­ly out­per­form accounts with grainy, blur­ry pho­tog­ra­phy.

63. Edit with a third-par­ty app

The default fil­ters on Insta­gram cer­tain­ly get the job done. But if you’d like your pho­tos to stand out from the crowd it’s best to use a third-par­ty app with bet­ter pho­to edit­ing capa­bil­i­ties. Apps like VSCO and SnapSeed are only a few of hun­dreds of excel­lent pho­to edit­ing apps.

64. Fol­low-back

If you’re attempt­ing to grow your fol­low­ing it’s impor­tant to fol­low oth­er accounts. We’d all love to have a stel­lar fol­low­er ratio but it’ll restrict you from grow­ing quick­ly. Unless you’ve got some­thing entire­ly unique to offer an audi­ence then it’s impor­tant to return the love.

65. Fol­low who your com­peti­tors fol­low

Fol­low­ing the same peo­ple who your com­peti­tors are fol­low­ing is a quick way to get the atten­tion of those in your indus­try. Because they’re fol­low­ing your com­peti­tors, it’s like­ly that they’ll be inter­est­ed in what you have to offer as well.

66. Host a takeover

Con­nect with a pop­u­lar influ­encer in your indus­try and host an Insta­gram takeover. A takeover involves an influ­encer post­ing con­tent of their choice for a pre­de­ter­mined amount of time and con­nect­ing with their audi­ence. It’s a fun and inter­est­ing change of con­tent for your fol­low­ers and encour­ages those fol­low­ing the influ­encer to fol­low you as well.

67. Con­nect with influ­encers for fea­tures

Not ready for a takeover? No prob­lem, con­nect with a pop­u­lar influ­encer and request a fea­ture. Admit­ted­ly this could mean pay­ing them or send­ing them free prod­uct but it will allow you to reach their audi­ence with ease.

68. Geo-tag your pho­tos

Don’t for­get to include a loca­tion when pub­lish­ing a new post. A geo-tag includes your con­tent amongst all the oth­er con­tent tak­en with­in that area.

69. Sched­ule with Lat­er or Buffer

It’s no longer nec­es­sary to post your Insta­gram pho­tos indi­vid­u­al­ly each time. With apps like Lat­er or Buffer you can sched­ule each post and have them sent to you at the time of your choos­ing. All you need to do is press pub­lish.

70. Set up your busi­ness account

Reg­u­lar Insta­gram pages have always lacked any use­ful data or ana­lyt­ics. Now with Insta­gram busi­ness accounts you get access to help­ful data and ana­lyt­ic data that can help you improve your con­tent. Post­ing times and demo­graph­ic data can help you plan and release your con­tent at the right times to reach your desired audi­ence.

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By |2017-07-26T12:37:28+00:00July 20th, 2017|Social Media|Comments Off on Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples