Showing your personality as a law firm can be hard to do. Thankfully, we have social media for lawyers! I know what you’re thinking — what am I going to do on social media that shows my clients and community who I am?
Social media provides possibly the only platform for you to engage conversationally about matters other than pertinent case details. It opens an opportunity to share posts on philanthropy, community, events and sentiments you care about, educational legal tips, positive momentum and an inside look at you and your firm.
Check out these tips for keeping your followers engaged and supportive of your firm.
Tips on Social Media for Law Firms:
Invest in your followers
Every follower is a prospective client, so be sure to give each one the attention they deserve. If you start to harness more followers than you can keep up communication with, add more resources to your social media team. Be sure to comment back, like photos and maintain a rapport with your earliest followers as you grow.
Complete your profiles
Are all of your social media profiles complete? If not, take the time to make sure each platform you choose to have a presence on has all relevant information, a profile photo and consistent activity. This sounds obvious, but it is common for law firms to start out actively on social media and race to get on all platforms, only to leave many profiles incomplete and consumers disappointed. While a presence across all social media platforms is a high-reaching ideal, it’s better to have fewer profiles with actual activity.
Connect with your audience by responding to comments, asking for their opinions, following user-to-user interaction and liking/commenting/sharing their posts, too.
Be yourself in your posts. Stretch only as far as your firm genuinely believes in new ideas. Open clients’ minds to the ideals you practice on a daily basis, the ones that they will observe when they work with you, their lawyer.
Focus on your brand personality (not sales)
Instead of focusing each post on client conversion, focus on communicating your brand’s perspective and ideas. Social media is one of the only places to place your brand personality as the most important message.
Complete your Google SEO ranking factors
Google favors websites with social presences, so check in your Google Analytics to see which pages can give you an even further boost in search rankings. While you are at it, check that each instance of your online presence connects to the others; that your website hosts links to social profiles and that social profiles link to your website or relevant pages.
That’s why you went to law school, after all. But seriously, take this opportunity to have fun. Engage with your clients in a friendly and light-hearted way, be funny, be fun, take it only as seriously as it takes you. Have fun with your social strategy.
You know what everybody needs more of? Positivity. Stay positive in your social media posts to connect best with your consumers. Carrying an undertone of positivity will help guide your content and messages, keep your voice consistent throughout your timeline. If consumers can come to rely on your page for the constant positive talk, they won’t have a reason to leave and you might even give them a reason to share.
Focus on quality
Quality connections are far more valuable than the quantity of connections, so hone in on fostering special and meaningful relationships. How, you might ask? Share content about which your firm genuinely cares, content that your connections can care about.
Social media can be a game changer for law firms, so take advantage of the platforms while you can. To learn more about engaging with clients effectively over social media, reach out to Rosy Strategies and get started on your social campaign strategy, today.