Social media for attorneys is a critical marketing component. Using social media is a non-negotiable marketing effort for every industry. With so many people on global social platforms such as Instagram, there is no excuse for ignoring an incredible way to reach prospective clients, increase brand awareness, and to practice engagement with current, new, and future clients.
Instagram and Attorneys
Instagram and attorneys do not appear to go hand and hand right away, but the two can engage in a perfectly symbiotic relationship. Instagram is one of the world’s largest social media platforms and you can bet that a portion of its audience needs legal guidance from time to time. So, what’s holding your firm back from hopping on the platform?
Why Use Instagram for Business
Instagram offers a huge platform for business, enabling you to connect with partner firms, respected peers, authoritative voices in your practicing industries, and prospective clients. Let’s take a look at using both a personal and business account to enhance your social media marketing return.
Instagram Business Account Vs Personal
While the two accounts vary in nature and purpose, it is important to use at least one, if not both personal and business accounts, to reap the full benefit of establishing your practice’s profile online.
Instagram Business Account
An Instagram business account gives you access to more data-capturing features through the social media platform and a reliable way to present your brand professionally in your target consumers’ preferred space.
Actions of Instagram Business Account
- Get access to analytics about followers and posts
- Enjoy a professional profile aesthetic
- Promote Instagram profile as an advertisement
- Promote posts
- Get a contact button at the top of your profile
- Add Swipe Up links to your Instagram stores (once you reach 10,000 followers)
Instagram Personal Account
A personal account maintains the social media platform’s initial integrity, allowing you to be completely yourself while sharing photos, thoughts, behind-the-scenes peeks, and updates about your brand. Having a personal account is, essentially, like being your own brand ambassador, with the flexibility to post, share, and participate in any industry or cultural conversation you wish.
Actions of Instagram Personal Account
- Remain private
- Link to more than one Facebook page
How to use both profiles in conjunction
If both types of Instagram pages resonate with your marketing goals and sales intentions, set up a business profile on behalf of your company and create a personal page that you can monitor, link to, and engage with.
How to choose one or the other
If you don’t want to bother with the hassle of handling two accounts, then opt for the type that gives you your ideal freedom. If you want to reach more people more often, and most strategically, an Instagram business account is your best bet.
If you want to be yourself, say what you feel, veer off-brand once in a blue moon, then stick with a personal page as it will lend you the liberties your brand (and true-to-you!) personality desires.
Who should switch to a business account?
Any brand with the capacity to or interest in utilizing Instagram for marketing should set up a business profile to fully embrace the power of Instagram’s social influence.
Whether your company opts for a personal or business page, setting up your profile to perfection is key, and it is best to enlist the help of a professional to do so.
Are you ready to ramp up your social media for your legal practice? If so, reach out to Rosy Strategies and get started on connecting with more consumers and prospective clients, today. We look forward to hearing from you and working with you toward growing your brand and your practice.